-
AutoPilot Update: Jolting new and weak keywords
AutoPilot is a sophisticated tool designed to optimize bidding strategies by adjusting bids up or down based on keyword performance. For keywords that exceed the target Advertising Cost of Sale (ACoS) or those that have spent more than a defined minimum threshold, AutoPilot typically decreases the bids. This helps in managing the budget more efficiently and ensures that overspending on underperforming keywords is minimized.

Conversely, for keywords that have not met the minimum spending threshold, AutoPilot tends to increase the bids. This approach aims to give these keywords a better chance of achieving impressions and clicks, potentially leading to conversions.

The bid adjustments made by AutoPilot are continuous and fall within a range defined by the expected bid for each keyword. This expected bid is forecasted based on either the Revenue Per Click (RPC) of the product or the RPC of similar keywords grouped in keyword clusters. Any bid changes that fall outside this forecasted range are regulated by OptiGuard. For instance, if the expected bid for a keyword is $1.00 and the aggression setting is 50%, OptiGuard will typically prevent the bid from dropping below $0.50 or rising above $1.50.

AutoPilot’s optimizations are straightforward for keywords with spending history. However, for new keywords added to a campaign that lack spending or sales history, AutoPilot incrementally increases their bids. This process is governed by the "Optimize New Keywords" setting, which by default is set to 1. This means that each day, AutoPilot will increase the bid for at least one new keyword that has no prior spending or sales data. This gradual approach prevents sudden overspending and allows for controlled testing of new keywords in a campaign.

In contrast, the "Boost Bids for Weak Keywords" setting targets keywords that have historically underperformed. Unlike new keywords, where the minimum number of keywords is optimized, for weak keywords, the maximum number of keywords in the settings is optimized. This means that AutoPilot will boost bids for a maximum of one weak keyword. In a well-performing campaign with keywords achieving ACoS below the target, AutoPilot will refrain from boosting bids for weak keywords, even if the setting allows for it.

In summary, AutoPilot employs a balanced and dynamic strategy to bid optimization, ensuring effective budget management while maximizing the potential of both new and weak keywords in advertising campaigns.
https://www.aihello.com/resources/blog/autopilot-update-jolting-new-and-weak-keywords/

Popular posts from this blog

Can you survive and sell on the internet without being the cheapest?

-
Image
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a low cost supermarket or a discount store in which the main offer are products at low prices. So why is there a certain belief that when selling online you have to sell at a low price? Is e-commerce marked by offers to the point that it is only successful if it is sold cheap? For years, what most worked on the net were the offers. Consumers made the network their main ally when they were looking for things at lower prices. The trips started to be bought online because the internet was able to find the lowest prices, last minute offers of hotels or the cheapest fares of the low cost airlines. Then came the coupon pages or online outlets, which were the entry point for many consumers for e-commerce. And then many large e-commerce companies that invoice millions have made offer low prices a decisive element of their corporate image an...
Read more

Guide to Amazon Kindle Direct Publishing (KDP)

-
Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Assoc...
Read more

E-Commerce has no borders: Myth or reality?

-
Image
One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of...
Read more