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Showing posts with the label artificial intelligence

Why AI based PPC automation is far superior to Rules Based Engine

Imagine you plan to drive across your country and visit some cool places along the way. What is the most important technology you would need to have a successful enjoyable cross country trip? Most people take this for granted, but it’s our GPS. we don’t even need a separate device for it, it’s built into our phones. Twenty years ago people had to print out their maps, draw the route and and follow it. They had no idea of the traffic or the road closures or any alternative routes or diversions due to changing conditions. So why I am telling you this? Because people using rules based system are a lot like people downloading their maps and planning their journey rather than let an automated GPS show you the way. In this blog post I am going to walk you over some ways that Rules based PPC system is destroying your PPC game. Death Spiral Of all the worst things that could happen when you use a rule based system this one stands out as the worst. So what’s the death spiral? Imagine that in th

LEVERAGING AI DRIVEN SOFTWARES FOR AUTOMATING AMAZON PPC

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Amazon PPC + Automation/AI = Blessing! You must have heard the saying that “Knowledge is the Key to Success” and yep it’s true. Similarly there is another one that is true as well, “Automation is the Key to Success in Advertising Industry” (and other businesses too!). Well, it’s not something I just randomly made up without any solid background. The world has evolved in this Industry 4.0 era, and no one can escape the reality that advancements in technology will be the next Big Bang! Even experts in their field heavily rely on softwares and services driven by emerging technologies that can boost up their business efficiency, and the same has been witnessed in the Advertising sector too.  Technology changes the future! When I come across the word Advertising, firstly I think of the people who own different types of business and are trying to sell their product on various huge platforms using some strategies in advertising. Further, the term huge platform connects me with the image of Am

Market validation and user survey

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  Just wrapped up the user validation and market survey on Reddit. The results were tiny bit off from what I had anticipated. It made me think that most of tech nerds live in a bubble compared to the rest of the citizens. I say this because AI & Machine Learning really excites me. I had anticipated huge response from sellers about utilizing machine learning to help them sell better. However the results were mixed. Most didn't care what algorithms or technologies were used. They had specific pain points and knew what they wanted as opposed to people like me who wanted to use machine learning to see where online ecommerce to could take us. If you are still interested in the survey you can click here to take part in it https://docs.google.com/forms/d/e/1FAIpQLSfFyd5oVgwQ1e4qTAIJboyWyPfOuiqKeMv_EpYoxolmmsAmkQ/viewform#response=ACYDBNhSZxGkElrFFYk95_d5s0FErL6mQuiK_sIe9Qjjs3l-6rv3mr65a3Od

Machine learning is the next big wave

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3" collapsed="off"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] Machine learning is the next big wave after the Internet that's going to change lives especially in developing world and it's interesting for us, as an AI focussed companny, to practically see how it is making life easier for our customers. It's very hard knowing what challenges ecommerce sellers face in developing world unless we speak to them and for us at AiHello speaking to one of the biggest sell