AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support (Released on March 23) Support for better campaign creation for UAE, India, Japan and Australia (Released on March 20) Support for campaign creation for KDP, Merch By Amazon (Released on March 7th)   April 2021 Self Support: Deactivate your account via preferences pages (Released on March 28) Automated Amazon Ads Audit Reports. This will let you find out why some campaigns perform good while others don't Actionable items Weekly Email. This will be sent on Mondays and will display your highest priority actionable items suggested for the coming week AI analysis of Product Targeting campaigns and automatically add/remove targeted products. Organic sales boost via AutoPilot (Exciting new feature!) Ma

This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting "Set bids by targeting group" See screenshot below. This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower conversions, higher click throughs and lower sales ultimately resulting in very high acos. Select "Set bids by targeting group" and then change the bids for lower performing group and set it to low bids. Unfortunately this highly optimal setting is neither the default option of Amazon and to top it off, it's well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying ads which won't deliver optimal results. This was a very disa

We are excited to share with you an upgrade to our AutoPilot algorithm. The new changes includes bonus points if your keyword has more than average conversion performance of your campaign and penalty points if the keyword is performing worse relative to other campaigns. This means that if a specific keyword has good conversion ratio in the last quarter and it is currently performing poorly, autopilot will be more patient and provide more time for it to recover. Conversely if a keyword has historically poor conversion and also the current conversion performance is poor, it will be double penalized. This effectively brings out the best keywords on top and removes the clutter of non-performing keywords. Remember that the more keywords you have, the longer AutoPilot will take to fully optimize your campaigns. Additionally there are bonus points if the keyword has generated more than average sales in the last quarter and penalty points if the keyword has generated subpar sales. Combining bo

All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on Amazon PPC. However, after spending a million dollars on Amazon PPC last year, I have learned a lot many things that were not quite obvious at first.  Amazon PPC is very much a new platform. Even now if you research it, you will definitely get new strategies and new tools to enhance your profitability. Hence, it is evolving day by day. Since new things are coming up each day, this platform is still unknown from various aspects. It is not like Facebook ads.  Penning down the lessons I learned is a great way for others to know how much they should spend and how much is actually worth it. This is one of the reasons why I want to share my findings over the years.  There are 7 lessons I learned and these can be termed as strategies for making more sales on Amazon and increasing your profitability.  1. Running Ad Campaigns at a

From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled with petals, though. While Amazon Merch t-shirts are the “ next big thing ” , it can be difficult promoting your shirt designs in a saturated market. So how can a seller promote their shirts ? Keep on reading, and you’ll be surprised that there is an available choice by Amazon itself for tackling this challenge. (And it’s the best one!)  Some years ago, Amazon announced that Amazon Advertising (formerly known as Amazon Marketing Services (AMS)) was launching to some selected Merch by Amazon accounts! They gradually started rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, Wohoo! your account is now eligible to register for an Amazon Advertising account. And what's so cool about this? The benefit of this is that you c

Climb your way up... Whenever a person wants to buy any product there is a higher possibility that he/she will go on Amazon. According to a study, it’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites all over the world. So being an Amazon seller is a perfect way to start your business as you have such a giant marketplace. But, there are many hurdles to reach at the top, be a successful merchant on Amazon as it’s competitive and one has to have all the A-Z tricks and strategies up in their sleeves to drive revenue with mesmerizing profits! Be rich by selling on Amazon! Hence, the sheer size of the marketplace means simply posting your products may not be enough to get the attention and, more importantly, the purchases you need to sustain and grow your business. This article will let you dive deep in the world where you will be enlightened about the tips to maximize your returns. Now all your questions will be answer

For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the fundamental acts of researching and finding the best keywords to drive the traffic of your website or ads. For the success of your activity online, it is imperative to understand how to research keywords and incorporate these in your ads, posts and website.  Keyword optimization isn’t a targeted process, rather it’s more of researching, analysing and then inserting keywords that can increase your online traffic. You need to continuously perform a keyword analysis and change the set of keywords to grow your sales.  Advantages of Keyword Optimization Optimising keywords for PPC or SEO is one of the integral yet toughest tasks for digital marketing. Basically, for more sales, more views and more traffic, you need to use keywords that your potential buyers are looking for. Advantages of keyword optimization are as follo

Plenty of Updates for the year ending 2020. Few of them are summarized below Placement Boost More details on this feature here 2) Auto Target Campaign Performance Charge AutoPilot for Autotargeted campaigns were upgraded with better forecasting algorithms. In our internal test, this performed 7x better than our existing algorithms and increased sales by more than 13% for our beta customers. After exhaustive testing and numerous iterations, we have released this to all of our customers. There are no settings for this features. All your Autotargeted campaigns will be automatically upgraded to use our new algorithms 3) Faster Dashboard This was the number 1 feature that we focussed on this month. We have tweaked, optimized and upgraded our UI for faster and responsive feedback. You can see it for yourself how snappier the new dashboard is now. There are more bug fixes and minor feature updates 1) The default range of dates shown for all campaigns is now last 30 days (It used to be last 7

Amazon PPC + Automation/AI = Blessing! You must have heard the saying that “Knowledge is the Key to Success” and yep it’s true. Similarly there is another one that is true as well, “Automation is the Key to Success in Advertising Industry” (and other businesses too!). Well, it’s not something I just randomly made up without any solid background. The world has evolved in this Industry 4.0 era, and no one can escape the reality that advancements in technology will be the next Big Bang! Even experts in their field heavily rely on softwares and services driven by emerging technologies that can boost up their business efficiency, and the same has been witnessed in the Advertising sector too.  Technology changes the future! When I come across the word Advertising, firstly I think of the people who own different types of business and are trying to sell their product on various huge platforms using some strategies in advertising. Further, the term huge platform connects me with the image of Am