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From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled with petals, though. While Amazon Merch t-shirts are the “ next big thing ” , it can be difficult promoting your shirt designs in a saturated market. So how can a seller promote their shirts ? Keep on reading, and you’ll be surprised that there is an available choice by Amazon itself for tackling this challenge. (And it’s the best one!)  Some years ago, Amazon announced that Amazon Advertising (formerly known as Amazon Marketing Services (AMS)) was launching to some selected Merch by Amazon accounts! They gradually started rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, Wohoo! your account is now eligible to register for an Amazon Advertising account. And what's so cool about this? The benefit of this is that you c

Think Locally, Sell Globally - A Guide for International Selling on Amazon Are you a seller on Amazon who wants to venture into the international arena? Are you looking for ways to sell your products internationally? If your answer to these questions is yes, then you have come to the right article!   Selling internationally on Amazon is great for any business, but it is extremely essential to know about it in detail.    Think Locally, Sell Globally! Let’s jump right into understanding the nuances of selling globally.  How Different is International Selling from Domestic Selling?   First things first, there are numerous options to expand the selling of your products globally on Amazon. In fact, as a destination for international selling, Amazon is full of opportunities, but one also needs to know the basic risks associated with it.  It is imperative to know some of the basics before getting started selling globally.    Understand the differences in International Selling   Selling global

Let's start with the term Automation, shall we? The dictionary defines automation as the method to make an apparatus or a system to work automatically. In this modern world the unsung value of Automation has been recognized by many industries of diverse fields . So, the experts define automation with more clarity as “the creation and application of technologies to produce and deliver goods and services with minimal human intervention”. Automation in today’s era plays a key role as it comprises vital elements, processes and job functions. We can apply automation from scratch up to making the final product. Automation has its major influences also on marketing and sales management.   Influence of Automation on Marketing, want to know more? Keep on reading. There goes a saying, “IF CONTENT IS THE KING, MARKETING IS THE QUEEN”. Let’s face the reality, it becomes utmost difficult for business owners especially small ones who have just kept their foot in the market, to do tasks related

Reinvention. In the world of business, it’s a word that inspires fear to many companies that don’t know how to deal with failure and prefer to go on with the same old practices, rather than change their strategies and overcome disaster. It’s maybe the word that defines giant companies like Wal-Mart, which is known as the world's largest company by revenue and the world’s biggest retail corporation. These kind of companies are known for their capacity to adapt to the constant cultural and technological transformations of our era: for example, in 2015 Walmart suffered its worst stock decline in more than 27 years , after a series of major strikes demanding higher wages ended up with a series of reformations that made their market shares to fell approximately -33% , wiping out nearly $20 billion in the company’s market value. In the following years, the situation took a drastic turn: by 2018, the company reported that its U.S. comparable sales rose 4.5% , its strongest US sales growt

  Social networks had a moment of glory a few years ago. They were the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers were there, brands and companies could be, and, more importantly, everyone played with more or less the same starting conditions. One could be a small company from a peripheral place and become a star of social networks. Things have changed in recent times. On the one hand, social networks have made it more and more difficult to succeed organically. The content has more complicated reach consumers and passing from 0 to 100 fans in two days has become very difficult. You have to dedicate a lot of work to it and you have to make an investment in advertising and in a team or a professional that knows what you are doing. On the other hand, this has tipped the balance, or at least that's what it looks like from the outside. The big brands with their big budgets are those that have the fist for the handle. But is

What's new for October 1st 2019 1) Currency switcher now remembers your selection 2) You can create email campaigns for returned orders This allows you to target customers who have returned your product and ask for feedback. That's all for this fortnight. Next week we have some updates to your order's hotspots and we are getting ready to release our official Shopify app!

The problem that comes with being a seller is that you are often faced with a tough choice when you receive negative feedback – Should you take a hit and move forward? Or should you fix that by trying to get more positive feedback? The thing is that positive feedback looks good on your seller profile, and also provides you a boost in search rank. But, boosting your positive feedback in any way that is not organic is against amazon’s policies. And, if you remember what we have always told you, you probably remember this – You are inside amazon’s walled garden, and here, you must abide by their rules or be kicked out. You probably don’t want the latter, so you’ll have to play it by the rulebook. Even then, there are a few things that you must always remember, even if you are playing it safe, and here they are. 1.     Do not contact your friends or family and ask them for reviews.      When you signed up as a seller you have signed an agreement with amazon which means that you are abound

Elevate is looking to feature Canada’s most promising AI startups on stage at this year’s festival through our ElevateR Pitch. ElevateR Pitch is a March Madness-style pitch competition where Canada’s best AI startup companies compete for the attention of international media, investors and global tech leaders. Finalists from across Canada will face-off with  over $1,000,000 CAD  in funding up for grabs for select finalists. On Tuesday, September 25 at the Sony Centre, the final four companies will get to pitch live on Elevate Main Stage right before Al Gore’s keynote. We interviewed Ganesh Krishan, from  AiHello , an AI startup founded in 2018 and headquartered in Toronto. Read below to learn more about Ganesh’s experiences at a startup and valuable advice he gives to the next generation of startup founders. What problem is your company solving and how? We forecast sales of inventory by location. AiHello is a two-sided logistics company working to solve India’s shipping and supply chain