Improve Amazon Ads for Authors: A Case Study
Since Ads are the most important tool of online marketing in any field, there is an increased number of competitions between Google ads and Amazon ads. Today the most demanded among the authors is Amazon ads after they introduced AMS i.e., Amazon Marketing Services. There is also an increased number of searches on Amazon rather than on Google. Amazon is progressing quite quickly being the world’s biggest eBook retailer and bookstore and today we will do a case study in various aspects to improve Amazon ads for authors. Its progressive advertising tools in marketing books are becoming the most favoured channels of all. Authors now are focusing more on advertising their book in order to make it visible which is quite the nice move as it indeed brings results. Through data analysis and iteration only success can be measured as Amazon ads have its own merits and demerits. AMS Amazon Marketing Services has been a great talk this year especially among authors where special books are bein