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Showing posts with the label amazon products

Amazon can smell the blood in Ads. And it's going for it.

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The week when pandemic hit, sales for my home commodities on Amazon had multiplied 3x over night. In two weeks, I was completely out of stock with what was forecast as 3 months of supplies. Since our manufacturing and supplies is from the Himalayas in Nepal which was in complete lockdown, there was no incoming inventory. Technically this should have meant that I made all my revenues and profit for three months in three weeks. However when I sat down to reconcile my profit and loss, I discovered to my utter disbelief that my profits were almost non-existent. And the reason for this was that the cost of ads on Amazon had gone up 10x. Not only the cost of bids were 3x, there was almost 10x the clicks with much fewer conversions. Partly this can be attributed to bored "window-shoppers" browsing around Amazon looking for stocking up their essentials. If this had happened two years ago, the cost of ads would have been negligible. So what changed in two years? Ads. And the prolifer

Pricing Your Products Correctly

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The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon isn’t quite the gamble that it can be on other sites. Your item will be offered at a fixed price rather than being up for auction, so there’s really no point in setting a price that will put you way ahead of your competition. As a matter of fact, lowballing is something Amazon sellers complain a lot about on the Seller Boards. Amazon seller Treebeard, who specializes in books, told us that on Amazon his prices can actually be higher than on eBay, because his item will stay up on the site for sale until the right buyer comes along. He has no need to try to time his sale in order to “catch “the right buyer. Experienced sellers agree that competing on price alone is not the way to build profits on Amazon. Finding the best price to sell at can be...difficult. As in any large marketplace, sellers come and go on Amazon. Inexperien

Creating a Listing for Your Product

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Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it. Adding a product in seller central 1)        Sign in to your Amazon Seller Central account. 2)        Click on the Settings tab and then click on “Seller Account Information”. 3)        Click on Pro Merchant account. Make sure you fill up all categories correctly 4)        Now click on the Inventory tab and select “Manage Your Inventory”. Click on the “Create a Product Detail Page” button, which is only visible to subscri