Playing By The Book: Trying To Win The Buy Box
The bottom line is, it is really hard to the buy box if you are just starting out as a seller. So what is this buy box? When browsing on Amazon, customers who navigate to a product’s main page and click on the “offers” links below the product description (as indicated by the red circle on the screenshot below) will be able to have a look at the total number of sellers who are offering a certain product. The thing is that since multiple sellers are allowed to sell the same product, you are all competing for the buy box as well. And, if there are more sellers for a particular product then you are going to have a tough time getting that sweet, sweet spot. Nearly 70% of the total business on Amazon happens on the buy box, so you should pay attention to this. Here are a few things that Amazon wants you to know if you want that revered box: Pricing You need to price your products competitively. Customers tend to buy prodcuts which have a low price. Watch your competition to stay compet