AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting "Set bids by targeting group" See screenshot below. This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower conversions, higher click throughs and lower sales ultimately resulting in very high acos. Select "Set bids by targeting group" and then change the bids for lower performing group and set it to low bids. Unfortunately this highly optimal setting is neither the default option of Amazon and to top it off, it's well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying ads which won't deliver optimal results. This was a very disa

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

Being aware of the opportunities that that converts our potential customers into buyers is one of the most important aspects of advertising. Amazon sellers can target through Sponsored Product Ads which helps in growing seller’s brand awareness. During different phases of online shopping, it helps in engaging and re-targeting. Today we will be doing an in-depth analysis of How to use Sponsored Display Ads to attract highly-qualified buyers.  Sponsored Display Ads has features and creatives which enables shoppers to finally purchase. It helps in generating brand awareness, bringing in new audiencences through targeting and then converting them into potential customers.   Targeting is mostly done by behaviour by Sponsored Display Ads. Products categories are looked upon where the seller's product falls under. Then listing of similar products are done which previously have been bought or related categories. By leveraging the power of Sponsored Display Ad, there is usually an increase

The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.  Recognize your Target Audience In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then marketing is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help increase the relevancy to make better sales ad copy.  Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably

Today Amazon is the largest e-commerce website with an endless line of products in their stock. There is almost nothing that you wouldn't be able to shop from amazon. While some of those products are sold in large numbers, some make just a normalised quantity of selling but that is depending upon the kind of product and the demand it has among customers.  Books are among the top sold products on Amazon. The stats are increasing daily with the increase in the number of readers and books. In 2019, the average annual expenditure on books per consumer unit in the U.S. was $25.42. In this article we'll be talking about how you sell books on Amazon and make money through it.  Book Sales When it comes to online book selling, Amazon has absolutely no competition. Approximately 28 million books were sold in 2018 just in India. A total of 675 million print books were sold in just the U.S. last year. The figures are much higher on the global level. Books sold on Amazon include not just th

Well, selling books on Amazon can be quite tricky but is also one of the best and trusted platforms to start selling online. Starting your own business takes a lot of time to gain the trust of the customers. But Amazon has already gained trust of millions of customers across the world. So, selling books on Amazon can be of great profit and without any money to spend in any offline stores.  In this article you will get to know about ‘How to sell books on Amazon?’ It is not necessary to spend a lot of money in this process, instead one can even start their business through selling their old books on Amazon.  Selling Books on Amazon is Beneficial After making a library of your read books, one always feels to replace or sell some of it. So, if you have some Dan Brown collection, or Manga books, some amazing fantasy books, etc., then you can earn some quick bucks out of it through Amazon. This can be the most healthy of earning something out of your niche collection. But before starting all

Amazon being the world famous platform for aspiring authors and passionate readers is developing new features in order to give whatever the customer desires are. Among many other features, the Kindle Direct Publishing best known as KDP is quite trendy. This is the platform where authors can self publish their book without the burden of approaching a publishing agent. Now the main problem is that many authors don’t know the right way of publishing their work on Amazon. So, today you will get to know a step by step guide to how to self-publish a book on Amazon. KDP or KDP Select There are basically two things you have to choose before publishing your book. We have already discussed KDP and KDP Select in detail, but in short will describe it again. Both platforms showcase your work with millions of readers all around the world. They both provide 70% royalties of the book priced between $2.99-$9.99. But a major difference between them is that through KDP Select one has to give exclusivity

Since Ads are the most important tool of online marketing in any field, there is an increased number of competitions between Google ads and Amazon ads. Today the most demanded among the authors is Amazon ads after they introduced AMS i.e., Amazon Marketing Services.  There is also an increased number of searches on Amazon rather than on Google. Amazon is progressing quite quickly being the world’s biggest eBook retailer and bookstore and today we will do a case study in various aspects to improve Amazon ads for authors.   Its progressive advertising tools in marketing books are becoming the most favoured channels of all. Authors now are focusing more on advertising their book in order to make it visible which is quite the nice move as it indeed brings results. Through data analysis and iteration only success can be measured as Amazon ads have its own merits and demerits.  AMS Amazon Marketing Services has been a great talk this year especially among authors where special books are bein

Kindle Direct Publishing is the all new trend going on in this competitive world. Where people are opting for KDP instead of the traditional method for their books to get published. It has indeed revolutionized the publishing method paving the way for all the writers around the world to earn through their writings.  By adding string of words together, authors get the access to publish their book in the world famous platform i.e., Amazon Kindle. But in order to make your book a big success, there are several steps to be followed. So, Today I am going to introduce you to the various steps to be keep up to before getting into the publishing method.  Make Money through Amazon KDP Making money through Amazon KDP needs real patience as it is not at all easy to become a recognised self-published author quickly. One has to ask several questions before starting their journey, like that of; In what niche/category the book comes under? What is the rate of competition ? Are there a good range of

An author's main aim is to get their work acknowledged and read by a wide number of audiences.  Amazon being the largest and best platform to get one’s book published is indeed a great achievement.  But then what? Obviously, one has to familiarize their book among the reader’s world with the automation of Ads processes. If you are a KDP author and new to this self-publishing world then you must get aware of the various ways of Amazon Ads automation in order to sell more books. Now the main question comes forth as: What is Amazon Marketing Services? Advertising is the key element to get one’s product noticeable. Amazon Marketing Services which were launched in 2012, can be used to advertise any product whether it be books or clothes. They offer effective tools which help authors stand out against their competitors by bringing in a lot of traffic.  AMS offers the authors to tailor their Amazon Ads with targeted audiences where the probable customers will be able to see it.  Through P