The Internet and the changes it made to our ecommerce lifestyle
Many are the changes that the internet has brought to the market and they have changed how businesses have to operate and work. The network has made the communication change, the way to access to the information or the marketing strategy that companies are using. And, of course, the network has also completely changed consumption. Broadly speaking, internet propitiated a modification between what triumphs and what does not. Before its existence, the success or failure of something was closely linked to the fact that it could reach large masses of consumers and seduce them. A product could not be considered a success if it did not sell massive quantities and if it did not reach many consumers. One of the best examples to understand how this idea works is in books. Before the internet, only genres with massive audiences were easy to find. Now anyone can read almost anything thanks to the distribution in electronic format and even thanks to distribution via paper, since the model of print