AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.  Recognize your Target Audience In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then marketing is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help increase the relevancy to make better sales ad copy.  Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably

The journey from being a writer to that of getting your book published is quite craggy. But there are people willing to get their name published as an author which is now very easily fulfilled by the biggest platform like Amazon. With the introduction of Kindle books in 2007 by Amazon, it actually transformed the whole publishing world. E-books indeed took the reading world into a whole new tangent where the readers don’t worry about various paperbacks. Instead, they can start their eBooks wherever they want to and have pleasure time reading it.  Most of the Indie authors directly opt for Kindle Direct Publishing. It allows independency and the authors can create their own account within hours unlike the tradition of going to the publishing house to get your book published. But with the flourishing market of eBooks which has brought authors from all over the world to opt for Amazon Kindle Direct Publishing, there are not all things amazing in KDP, with great opportunities comes great p

All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on Amazon PPC. However, after spending a million dollars on Amazon PPC last year, I have learned a lot many things that were not quite obvious at first.  Amazon PPC is very much a new platform. Even now if you research it, you will definitely get new strategies and new tools to enhance your profitability. Hence, it is evolving day by day. Since new things are coming up each day, this platform is still unknown from various aspects. It is not like Facebook ads.  Penning down the lessons I learned is a great way for others to know how much they should spend and how much is actually worth it. This is one of the reasons why I want to share my findings over the years.  There are 7 lessons I learned and these can be termed as strategies for making more sales on Amazon and increasing your profitability.  1. Running Ad Campaigns at a

For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the fundamental acts of researching and finding the best keywords to drive the traffic of your website or ads. For the success of your activity online, it is imperative to understand how to research keywords and incorporate these in your ads, posts and website.  Keyword optimization isn’t a targeted process, rather it’s more of researching, analysing and then inserting keywords that can increase your online traffic. You need to continuously perform a keyword analysis and change the set of keywords to grow your sales.  Advantages of Keyword Optimization Optimising keywords for PPC or SEO is one of the integral yet toughest tasks for digital marketing. Basically, for more sales, more views and more traffic, you need to use keywords that your potential buyers are looking for. Advantages of keyword optimization are as follo

Amazon has engulfed every space, every area and enjoys a global presence. Naturally Amazon PPC has become essential in the domain of marketing and especially for sellers.  For rightfully selling your products on Amazon, you need to plan and manage your ad campaigns. Without this, your product will not be visible to the potential customers and you will not be able to sell your product to a much larger audience.  Now handling Amazon PPC can be done manually and must be done manually for first time users. This is the time when you understand the nuances of ad campaigning. But after a while, this task becomes quite tedious and you might require that time to diversify your product or think of other ways to upgrade your selling. Hence at such times, it is a good option to utilise the softwares available for managing Amazon PPC.  PPC advertising does require a lot of performance testing, new ideas for campaigns and basically everything to refresh your ad campaigns. In such a situation softwar

Plenty of Updates for the year ending 2020. Few of them are summarized below Placement Boost More details on this feature here 2) Auto Target Campaign Performance Charge AutoPilot for Autotargeted campaigns were upgraded with better forecasting algorithms. In our internal test, this performed 7x better than our existing algorithms and increased sales by more than 13% for our beta customers. After exhaustive testing and numerous iterations, we have released this to all of our customers. There are no settings for this features. All your Autotargeted campaigns will be automatically upgraded to use our new algorithms 3) Faster Dashboard This was the number 1 feature that we focussed on this month. We have tweaked, optimized and upgraded our UI for faster and responsive feedback. You can see it for yourself how snappier the new dashboard is now. There are more bug fixes and minor feature updates 1) The default range of dates shown for all campaigns is now last 30 days (It used to be last 7

We are excited to announce that we have launched the powerful "Placement Boost" feature. The placement boost is at campaign level and lets you boost your bids by certain percentage on Top Of Search or at Product Detail pages. A screenshot of the Placement boost feature on Amazon is shown below. This can be a very powerful feature to use or it can be a disaster. The usual recommendation for new sellers to switch off this feature as it can deplete your budget quickly with no profits. Not anymore! We have launched the "Placement Boost" feature that will let our PPC Automation algorithm handle this boost. The software will analyze your existing sales and constantly update the boost daily to get the most juice out of Amazon. This is a screenshot of the feature in AutoPilot settings. For existing AutoPilots, this will be OFF by default. You can jump into the platform, open up AutoPilot settings for each campaign and switch it on. Boosting placement bids is like a lever an

This digital era is the one where one can explore and pen down their idea; where one can even get paid for their write ups and finally see their dreams getting fulfilled. Through communication we can make people aware of the facts, take them to another fictional world, guide them by making them aware of common mistakes and then provide the solution.  Self-publishing has paved the way for these modern world authors, from novelists to poets, from health specialists to a fashion influencer, from finance to cook books. Anyone can literally become a successful author through Amazon KDP, providing the authors a lucrative way to earn. Today we are here again interviewing a self-published author Shauna Richmond. In this way I will get to know about her success story with the series of books she has published. 1) What led you to begin your journey as an amazon author? I originally had a publisher for my first book. Due to a lot of communication problems, I eventually left them and opted for KDP

We just launched the Auto Campaign harvesting and negation feature on AiHello AutoPilot that will link your Auto Campaigns to Manual Campaigns to help you increase sales. This setting is available on your AutoPilot settings. A screenshot is show below. This setting is only available on Auto Campaigns and helps you migrate customer search terms to manual campaigns. The high performing customer search terms can be moved to a manual campaign with high budget and higher ACoS to help you increase sales. The low performing customer search terms can be moved to a different manual campaign with low budget and much lower ACoS to help you remove ad spend on unwanted customer search terms. These terms will also be added as negative exact on the AutoCampaign. While you can transfer the high performance and low performing keywords to the same manual campaign, its strongly recommended to keep them separate. We have new exciting features coming up this month to make you truly standout among your com

    Advertisers and Marketing Specialists thrive on boosting the sales of the product and simultaneously keep up with the budget of their ad campaigns. Mostly every expert uses PPC (pay-per-click) , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.   In this era, it’s hard to tackle these complex processes on our own and maybe not feasible to execute. This could lead to inefficiency, wastage of time, and ultimately a loss for the company. Hence, to optimize it and work smartly, technology gave us “PPC Automation” . A simple solution for complicated tasks!   We can now use various “PPC Automation” tools to automate as many as possible manual processes by leveraging Artificial Intelligence and Machine Learning algorithms. We can set parameters with some boundaries for managing our campaigns. Also, PPC automation helps in

November 2020: Create Campaigns Bulk: Allow the ability to create auto & manual campaigns in bulk from just providing the SKUs. The keywords for manual campaigns will be automatically harvested from existing campaigns, amazon suggestions or AiHello machine learning algorithms. December 2020: Manual AutoPilot: The new bids are offered as suggestion. This is for large agencies that need one extra step to manually approve new calculated bids. Bids can be approved as single or in bulk. Sponsored Brands: First release of Sponsored Brands Watch YouTube video for more understanding- https://youtu.be/UuWikdQ8RQU Jan 2021: Sponsored Display : Images Sponsored Display: Videos   Feb 2021: Product Targetting: More refinement and better algorithms   April 2021: Instagram Ads:View data and insights AutoPilot for Instagram   June 2021: Facebook Ads: View Data and insights AutoPilot for facebook ads  

One of our highly used feature in the AutoPilot is "Automated Keyword Harvesting" or keyword finder.  This feature of autopilot will find relevant, highly converting keywords and automatically add them to your campaigns every day. You can choose what type of keywords: Keywords that have made sales or keywords that have highest impressions or keywords with the highest clicks. Screenshot below on how it looks like within the autopilot settings. Few important things to note here We find keywords with our AI as well as Amazon recommendation. Usually our AI outperforms Amazon Recommendations.  New keywords have unknown CPC and influence your ACoS on the day it's added. The default settings suits most sellers Raising the number of keywords added daily influences the ACoS to a higher degree Reducing the number of keywords or disabling the feature all together stabilizes the ACoS much more. In a nutshell, choose a balanced approach. If your ACoS is always above yo

We had some great new features released for AiHello AutoPilot this month. If you can't view the below changes, please clear your cache and reload the browser. 1) New charts to track progress of your Ads Performance: View historical charts of ACoS, CTR, Conversion Rate and number of Click for each campaign in your campaigns page. Sample screenshot is below. 2) We have added a bulk edit feature that allows you to modify AutoPilot for multiple campaigns at the same time. 3) We have also re-arranged the flow of the app to make it more dynamic and changes according to your profile. 4) We have made multiple iterations to our AI platform to optimize your bids better. If your profile is older than 30 days, you should be able to notice the performance improvements for your ads. We also worked on numerous bug fixes and cosmetic fixes on the UI. For October we have major updates planned, so stay tuned.

  Amazon is epitome of the saying- “ Little drops of water make a mighty ocean ”. Amazon has flourished into an international E-commerce company with separate retail websites in the United States, India, the United Kingdom, Canada, Australia, Japan, and so on. According to the latest reports published by Statista , during the second quarter of 2020, Amazon generated total net sales of almost 88.91 billion U.S. dollars, surpassing even the 87.44 billion U.S. dollars in the holiday season quarter of 2019. When Amazon emerged as a powerful advertising giant, it threatened those already in the run for almost a decade like Google and Facebook. The executives of Amazon realized that they were sitting on the top of the most valuable online asset that is Data, which they could monetize somehow without any negative impacts on the customer’s experience. The company also grew as one of the biggest search engines in the world. All this led them to innovate and grow into advertising and marketing,