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Showing posts with the label amazon bidding boost

New Feature Update: Boosting placement bids

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We are excited to announce that we have launched the powerful "Placement Boost" feature. The placement boost is at campaign level and lets you boost your bids by certain percentage on Top Of Search or at Product Detail pages. A screenshot of the Placement boost feature on Amazon is shown below. This can be a very powerful feature to use or it can be a disaster. The usual recommendation for new sellers to switch off this feature as it can deplete your budget quickly with no profits. Not anymore! We have launched the "Placement Boost" feature that will let our PPC Automation algorithm handle this boost. The software will analyze your existing sales and constantly update the boost daily to get the most juice out of Amazon. This is a screenshot of the feature in AutoPilot settings. For existing AutoPilots, this will be OFF by default. You can jump into the platform, open up AutoPilot settings for each campaign and switch it on. Boosting placement bids is like a lever an

The art of Bid Optimization for your Ads

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Advertising any product online requires a lot of research and efforts. After all, the success rate of your product being bought online has a lot to do with the ad’s position online. The ad’s position on the internet is determined further by multiple factors such as keyword, bid, relevance, etc.  Bids are an important factor while deciding the success of your ads online. But what are bids? And why to optimize them? Why Optimize the Bids? A bid represents the maximum amount of money an advertiser is willing to pay for an auction where advertisers compete for displaying their ads to the potential buyers. The entire world of digital marketing provides a place for online advertisers where they can basically bid or pay a certain amount of money in return for their ads to be displayed online.  The amount of bidding along with a number of other factors determine the order in which your ad will be displayed. So to ensure that your ad rates higher in the search result, you need to make your bids