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Showing posts with the label amazon product marketing

The A-Z of Social Marketing: What You Need to Know

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How and Where Do I Market My Products? There are hundreds of social network sites worldwide, but the most popular sites are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr. These sites will account for over 90% of all the visits on your shop. Facebook dominates user engagement, so if you are starting out and are confused on what website to prioritize, you have your answer. The second is Pinterest, and it has very high conversion rates as well. Your primary focus should be on these two websites when it comes to social marketing. Choose the right platform to promote your brand While online social network users spend over 30 hours a month on average on all networks combined, there are 720 total hours in a month. Therefore, about 4% of all social life in a month involves online social networks, while 96% does not. This is where Dark Social comes to play. This is the portion of life that is spent off of social networks. This may be spent anywhere, such as an IM app such as Wha

Clear and detailed product information, crucial for consumers when it comes to buying online

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When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are very naturally