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At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands more investment every day and is the fastest growing sector thanks to the high commercialization of desktop computers and mobile devices worldwide. Its main advantages are: Measurable results, Viral power, Low production costs and Flexible budgets. If you are a marketer, business administrator, project manager, SEO, entrepreneur and you need some steps to carry out a strategy guided by the results, these are some steps or tips to be focused on converting new users for your business, get traffic Quality and have good ROI (return on investment) results. They are in an order of execution (which I recommend) but you are free to make variations according to what you need: - Analyze the product (introduction or diagnosis): List each of the variables of the product in the marke

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or CPA (cost