Showing posts from March, 2021

March: Faster ppc automation,view logs directly, performance upgrades

We had plenty of updates for March and almost all of them were suggestions by our customers. We strive to make you business a success and since we charge majorly for success we work tirelessly to ensure your success as that means we grow as well. Here are some quick updates 1 Time Machine: Now you can go faster or slower with AutoPilot velocity. Its highly recommended to always set it at Normal speed. However there might be situations where it pays to risk money to save time. In this case, set the AutoPilot to make faster updates which will risk money to find better performing products/campaigns/keywords faster. This is also useful for just launched products or campaigns which are taking longer to get the first sale. If your campaign is closer to your target ACOS and you are happy with the revenues, you can slow down AutoPilot to ensure that it doesn't make rapid drastic changes.   2.  Direct access to AutoPilot logs   Another great suggestion from one of our customer. You don'

AiHello AutoPilot RoadMap 2021

Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support (Released on March 23) Support for better campaign creation for UAE, India, Japan and Australia (Released on March 20) Support for campaign creation for KDP, Merch By Amazon (Released on March 7th)   April 2021 Self Support: Deactivate your account via preferences pages (Released on March 28) Automated Amazon Ads Audit Reports. This will let you find out why some campaigns perform good while others don't Actionable items Weekly Email. This will be sent on Mondays and will display your highest priority actionable items suggested for the coming week AI analysis of Product Targeting campaigns and automatically add/remove targeted products. Organic sales boost via AutoPilot (Exciting new feature!) Ma

Amazon PPC Automation: Bid vs Acos analysis

As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple regression, machine learning by CNN, machine learning by LSTM and finally using Deep Learning by other Neural Networks. Our initial observation and hypothesis is that bids are affected by seasonal variations. We will be running a non-time series machine learning via CNN and a time-series based LSTM network and comparing their differences. The below post outlines the initial data, observation and analysis of data. Data Scale/size 1.1)  There are around 40k distinct keyword IDs in the dataset, with an average of 7 days records for each keyword ID. Most keywords have a one-week record rather than a long-term record. 1.2) Removing the Sales = 0 Records: Over 83% of the data having Sales = 0, which indicates that most keywords

AutoPilot Update: Special keywords & Finetuning AutoPilot

We are releasing couple of updates to our AutoPilot sysem. 1) Fine tuning AutoPilot for special keywords. Now you can override AutoPilot for special keywords to help you achieve your goal faster. We have written an exhaustive blog over here: 2) You can filter campaigns by only AutoPilot and "Not on AutoPilot". This will help you quickly see which campaigns are on autopilot or vice versa. Minor updates includes: Changes to the UI making it more compact so you can see more of data in one screen. All your filtering & sorting preferences are saved so that anytime you login your favorite filter and sort is loaded up automatically. Your region selection is saved if you have multiple regions connected. New Ads dashboard that displays all your profiles across all your regions. We wil soon be displaying forecasts and actionable items in this dashboard.