Essential keys to creating an online store where consumers want to buy (part 1)
In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day. The 'I'm going to look if I see it on the internet' has gone from being the rarity that made the friend 'early adopter' of the world of technologies to become a recurring issue for all types of buyer and virtually any type of demographic segment. Buying online is not, in fact, even heritage of the millennials. Nowadays, anyone with an internet connection is a potential customer of online stores. But what should companies do to create an e-commerce experience that stands out over others and convinces the consumer of the advantages of buying online? Obviously, it is not worth simply uploading the products to the internet and hope that the consumer will start to buy. You have to create a unique experience and a space that invites the purchase and, so to speak, push it. Starting from certain realities a