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Showing posts with the label amazon ppc optimization

How to Get Better Results from Amazon Advertising

The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.  Recognize your Target Audience In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then marketing is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help increase the relevancy to make better sales ad copy.  Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably

Marketing Your Merch By Amazon with PPC: Beginner’s Guide

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From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled with petals, though. While Amazon Merch t-shirts are the “ next big thing ” , it can be difficult promoting your shirt designs in a saturated market. So how can a seller promote their shirts ? Keep on reading, and you’ll be surprised that there is an available choice by Amazon itself for tackling this challenge. (And it’s the best one!)  Some years ago, Amazon announced that Amazon Advertising (formerly known as Amazon Marketing Services (AMS)) was launching to some selected Merch by Amazon accounts! They gradually started rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, Wohoo! your account is now eligible to register for an Amazon Advertising account. And what's so cool about this? The benefit of this is that you c

Importance of Using Software for Managing Amazon PPC

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Amazon has engulfed every space, every area and enjoys a global presence. Naturally Amazon PPC has become essential in the domain of marketing and especially for sellers.  For rightfully selling your products on Amazon, you need to plan and manage your ad campaigns. Without this, your product will not be visible to the potential customers and you will not be able to sell your product to a much larger audience.  Now handling Amazon PPC can be done manually and must be done manually for first time users. This is the time when you understand the nuances of ad campaigning. But after a while, this task becomes quite tedious and you might require that time to diversify your product or think of other ways to upgrade your selling. Hence at such times, it is a good option to utilise the softwares available for managing Amazon PPC.  PPC advertising does require a lot of performance testing, new ideas for campaigns and basically everything to refresh your ad campaigns. In such a situation softwar

The art of Bid Optimization for your Ads

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Advertising any product online requires a lot of research and efforts. After all, the success rate of your product being bought online has a lot to do with the ad’s position online. The ad’s position on the internet is determined further by multiple factors such as keyword, bid, relevance, etc.  Bids are an important factor while deciding the success of your ads online. But what are bids? And why to optimize them? Why Optimize the Bids? A bid represents the maximum amount of money an advertiser is willing to pay for an auction where advertisers compete for displaying their ads to the potential buyers. The entire world of digital marketing provides a place for online advertisers where they can basically bid or pay a certain amount of money in return for their ads to be displayed online.  The amount of bidding along with a number of other factors determine the order in which your ad will be displayed. So to ensure that your ad rates higher in the search result, you need to make your bids

Importance of Click Through Rate CTR and Conversion Rate CVR

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In Online advertising, any business person or seller or developer constantly needs to evaluate their performance of the ad campaigns they have set up on be it on mobile games, Emails, E-commerce sites or any other platforms. Advertisements play a vital role in bringing you the right customers on your door, that is, the targeted audience who can boost up your sales, create brand awareness as well as more visibility online.   Marketing Specialists and Advertising Experts have their own jargon when it comes to the measurement terms that can examine the efficiency of your ad campaigns. To understand all this , there are loads of abbreviations, technical terms and words that seem to be very much confusing!  For Amazon Advertising there are various stats and if you want to tackle the competitions and be ahead in the game, well you definitely need to grasp some of the terms here! It’s important to know the average of Amazon advertising stats for everything from CTR to CPCs, Conversion Rates,