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Brands and those responsible for their strategy have to face each time more and more varied problems and more demands. In the case of the internet and what they do in that environment, companies can no longer continue to bet on everything and they have to be careful with the type of advertisement they use. This, until the stage they choose to show it to the world. Consumers are increasing with more and more things. Not only do they not want ads to be annoying. They expect brands and companies to strive not to be intrusive, but are also increasingly concerned about who the companies are partnering with when launching those ads. That is, for the consumer, the values ​​of the medium in which they have found the advertisement have a effect on the brand and the company that appears in that advertisement. People in Internet do not separate the content and assume that if you advertise in one place you are supporting that editorial line. That thought has some logic. After all, the

Since the beginning of time, human beings have had to deal with their environment. Animals and nature have been our inseparable companions, and as a consequence, our internal programming is prepared to interact, protect and take advantage of their natural habitat. In spite of this, times change, and today we find ourselves immersed in a technological world, which, far from visualizing itself reversible, seems to be advancing by leaps and bounds towards an increasingly technological society. But is the brain also prepared for this technology? The truth is that the brain is not yet fully "adapted" to it. A child learns to handle different devices from the earliest years of life. However, it is mere learning early. Innately, children are born more prepared to interact with their environment. Our brain seems to continue to be more attracted to those natural sounds, shapes, colors and movements. Some of the most prestigious Universities in the world proved this

Many were those who did not want to believe that Bill Gates phrase, when he mentioned that " If  your business is  not  on the  Internet , then your business  will  be out of business" .  That phrase is perfect when it comes to verify the true importance of the internet for businesses. Now, the most immediate future, augurs us a new generational change where electronic commerce and the way of selling will be protagonists. The Internet is an increasingly important part of the day to day and is also becoming a fundamental part of understanding the future. The network is appropriating all the parts of our day to day and is integrating all our needs. The Internet is no longer an element or part of what we are or do, but has become a vehicle element that unites everyone and everything. Therefore, and especially as the penetration of the network becomes deeper and as its importance is touching more and more points (do not forget that the immediate future is undeniably

The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online.  Information not available or contradictory about the shipping costs. Often online retailers are missing information on shipping options. In many cases users find that the expenses indicated previously do not match the calculated actual expenses of the final shipment. It should be added to this situation that information on shipping costs is often incomplete: not all countries to which the products are supplied are listed, missing details and weights of the product groups and have not been registered possible reimbursement expenses that may arise. How to solve it? Before the customer places a product in the shopping list, he must be able to calculate the shipping costs, including additional costs, such as a shipment per carrier. If the shipping c

Make buying online a differential experience to buy in store A few years ago, all that mattered when buying online was that the price offered by the products was lower than that of the physical stores. Consumers based their interest in the online market in the fact that what they were going to find would be cheaper than what they found in stores as always. The price continues to be a differential element to buy on the internet, but it is not the only one that matters and is not the only one that pushes the consumer to the arms of the network. Online stores have to create a unique, quality experience that sets them apart from physical stores to attract consumers' attention. Let's follow the example of online furniture stores. How can you create a completely differentiating experience that makes consumers come to the network to get the products? Brands can draw on many elements that can create a potential for purchases that is even superior to that of physical stores.

When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are

Final part of this series! Hope you aren't missing anything!  - Gamification: Create web applications that massify your message with "entertaining games or apps" that will give your customers a long stay, offer them "prizes" and virtual credits that motivate them to stay in your site longer and recommend your product. - SEO: (Search Engine Optimization):  It is a process that seeks to position your websites in certain phrases or search criteria in engines like Google, Bing and Yahoo. Investigate new phrases or words that make a trend with Keyword research with Google Keywords Tools and optimize all your landing pages with keywords that describe 100% your product and offers direct contact forms (it will streamline the sales process -conversion and will serve as a meeting point for new visitors). - Alternative channels: Guidance in web directories or specialized groups. It also uses extra strategies such as: Purchase Coupons, exchange purchase bon

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or

Here we will specifically analyze the Amazon store as MarketPlace (or sales platform). Although we are shown many advantages, we must take into account a number of elements to highlight: - There are two types of tariffs and based on what one estimates to sell, it may be advisable to register directly as Pro Seller, despite paying about 39% per month for this service. - When we upload our inventory in the Amazon store, we must keep in mind which categories of products we are going to sell. Except for the category of books, the sales commission per product is 7%. This means that for each sale we make 7% of our amount will remain in the pockets of Amazon. This means that the profit margin is reduced by more than 7%, since the calculation is made in the final price of the product. Therefore, it affects by more than 7% in the profit margin calculated on the taxable base of our product. - With this 7% commission we get Amazon to advertise our products and at the same time that

The smartphone is currently the consumer's best friend. It is the one who spends 24 hours at his side, the first thing he looks at when he wakes up and the last thing he sees before closing his eyes. And just as the mobile has completely transformed our way of communicating, entertaining or informing us, it has also given a 180-degree turn to our way of buying and relating to brands. Thus, actions like researching a product on the mobile web, comparing prices or making a suggestion through social networks have become something everyday. However, many consumers still find in the purchase through the computer (or even in the store) facilities that do not find a mobile. Vendors should pay more attention to facilitating the purchase process through smartphones and tablets. Among other things because consumers themselves ask for it, most consider that the shopping experience via web and app can greatly improve. And it is more than half of consumers say that it is easier to s

According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on Google. This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM. Thus, the study concludes that 56% of respondents use a CRM in their marketing and sales tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud: Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted soluti

If you have an online store, on more than one occasion you have considered if you should broaden your eyes and offer your products to the Amazon marketplace. If you still have not thought of it yet, I assure you, you'll get to that point, so think about it and consider this series of recommendations to sell in the largest online sales portal in the world. Advantages of selling on Amazon 1) Largest online retailer in the world Putting your products on Amazon is opening your store to the world. Your showcase will be accessible to millions of people who enter every day. 2) More convenience and freedom to manage your store Depending on your margins, you can send your merchandise directly to Amazon and they will be in charge of managing the orders, preparing them and sending them to the final customer. 3) Expansion of customer database Through Amazon you can reach customers that have not arrived in another way and these can become recurring the next time