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In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies are created for them. Stores have to play with new rules and brands have to move in a scenario that is completely different from what they had in the beginning. Things have become something very different, something that brands and consumers have to keep in mind. What has pushed consumers into the arms of e-commerce? Everyone has their own story of why and how they started buying online, but the truth is that, if you analyze all those stories and all those testimonies, you can find some guidelines that explain this boom in e-commerce. Consumers value comfort One of the great tricks of e-commerce and one of the reasons that lead many buyers to make their purchases through it is in the ease of buying. One can simply have what it wants and search with a few clicks and sometimes (thanks to easier

When e-commerce appeared, many people rushed to announce the death of traditional commerce. Consumers were increasingly buying online and, therefore, they were condemning physical stores to a possible future death. His luck was set and it did not seem to be very positive. But in spite of it, the physical stores are still there and they are a very important part of the buying habits. In fact, consumers are quite far from being buyers of one or the other scenario. They want to buy in all the stages and they want to do it also how and when they please. That does not imply, however, that they do not see the different sales channels without problems and without fail, and that they have no complaints and negative opinions about them. That physical stores have been around for so long does not necessarily mean that everything is seen in them with special good eyes. Consumers remain highly critical and continue to find defects that should be addressed. What are the things that most

In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces of advice to make you e-commerce grow. 1) It has to be a solution When we buy online, we can buy simultaneously in several spaces and various types of products. We do not have to navigate sections of a supermarket, for example, browsing shelves to see what we find, but you can put many things at the same time in the cart. This implies that companies have to be able to see the purchase not as something that is made product to product, but rather as a process in which products are keys to more things. 2) Many more audiences have to be reached, even those who have been forgotten In a physical store, space is limited. A supermarket can not sell vegan products if there is not really a significant niche market and a cosmetics store can not sell a type of shampoo that only buy 2 people in that neighborhood. However, the online store

It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini bottle of gel in the hotel room that exclaims I'm soap, use me! The chocolate that is sold as a remedy for difficult days.You just have to think about any product and it is possible that somewhere someone has already tried to sell with that presentation to the friendly and nice, the nice. It is what is known as friendly branding. The product is presented in a fun and friendly packaging, one that is charming and friendly. These types of designs have a clear explanation and justification. To the user, these products are more accessible and it is easier to establish a connection with them. For example, you just have to think about the Dropbox case. Dropbox is a product that, at first glance, does not look anything particularly accessible or especially nice. In the end, what we are selling is storage in the cloud, somet

Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to experience a considerable decline in their sales. In the summer, customers and potential customers disconnect their computers and set off for the beach to slip on their sandals, put on their swimsuit and lie on the sand. However, it seems that the season is going to be different, and is that, in this holiday context that is characterized by a certain distance between the brand and the consumer, the mobile is presented as a great help to alleviate this summer fall. This summer the mobile becomes the ideal travel companion. State-of-the-art cameras allow users to share their services and videos on their social networks, finding excursions and activities is easier than ever, and booking a room in a hotel or table in a restaurant is not a problem. The purchases through the mobile reach their maximum exponent with the "tra

E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has been increasing in recent times, which has meant that more and more sectors have been incorporated into online sales. There is more to see, for example, what has happened with food. The super online has become a new competitor with strength in the market. But this growth of e-commerce not only implies more opportunities but also more work and more analysis. Firms need to understand what consumers want in that environment and how they can adjust to it to position themselves. How can you get into the online shopping habits of consumers? How can you connect with potential customers and get them done with your own products and not those of the competition?  1) The battle begins with the click One of the mistakes that are usually made in e-commerce is to see it as a kind of isolated reality, in which it o

Brands and companies have to face a changing environment and a series of new demands and new challenges, which quickly move to their workforce. What do they have to know right now? What do they have to be interested in than ever before to meet consumer expectations and to be the latest in the needs of the market? Companies not only need to answer those questions, but the answer is also changing what they are looking for and what they need in their marketing teams. This is what has made that in recent times they've sought profiles specialized in Internet and particularly certain specific elements, have begun to seek profiles such as mathematicians and scientists for marketing teams to meet the needs associated with big data or that have been robbing professionals from other sectors, such as the media, to fit the growing needs of companies in content. Professionals have begun to be much more imaginative and creative as far as professional outings are concerned and also

E-commerce has become an increasingly important element in the day-to-day lives of consumers, who are increasingly buying online and are increasingly using the internet to access various products, services and brands. This has meant that the entire universe of traditional consumption has begun to analyze and to incorporate online tools into their sales processes. But the truth is that this is not the only change that has motivated e-commerce and its growing success. The situation is much more complex because online shopping has created new stress points for companies. In the new era of online shopping, they are no longer solely responsible for sales processes and making products reach consumers. Now, they are increasingly dependent on intermediaries. Logistics companies have become a sort of evil to assume for these companies. Online stores do not generally have their own delivery services and have a physical network, the recurrent problem is that brands continue to rely on me

It is quite likely that the dream of many brands is to cross the border and become material that goes a step further, that is, to become brands that consumers feel more than just appreciation. Not a few brands would want to become cult brands, those with a large fan base and, above all, see how those consumers themselves are advocates, propagators and supports for the brand. The followers of one of these brands are loyal to it and, besides, they are enthusiasts who not only always buy their products but also function as a kind of evangelists of the same. Just think about the Apple case. The company is, for a percentage of consumers, one of those brands of worship, which makes them maintain a very special relationship with it. These consumers are queues in their stores, those who buy their products every time they make a modification (no matter how minimal that non-Apple fans think) and who defend it against any attack. The path to becoming a cult brand is not easy nor is i

Many are the changes that the internet has brought to the market and they have changed how businesses have to operate and work. The network has made the communication change, the way to access to the information or the marketing strategy that companies are using. And, of course, the network has also completely changed consumption. Broadly speaking, internet propitiated a modification between what triumphs and what does not. Before its existence, the success or failure of something was closely linked to the fact that it could reach large masses of consumers and seduce them. A product could not be considered a success if it did not sell massive quantities and if it did not reach many consumers. One of the best examples to understand how this idea works is in books. Before the internet, only genres with massive audiences were easy to find. Now anyone can read almost anything thanks to the distribution in electronic format and even thanks to distribution via paper, since the mode

Many were those who did not want to believe that Bill Gates phrase, when he mentioned that " If  your business is  not  on the  Internet , then your business  will  be out of business" .  That phrase is perfect when it comes to verify the true importance of the internet for businesses. Now, the most immediate future, augurs us a new generational change where electronic commerce and the way of selling will be protagonists. The Internet is an increasingly important part of the day to day and is also becoming a fundamental part of understanding the future. The network is appropriating all the parts of our day to day and is integrating all our needs. The Internet is no longer an element or part of what we are or do, but has become a vehicle element that unites everyone and everything. Therefore, and especially as the penetration of the network becomes deeper and as its importance is touching more and more points (do not forget that the immediate future is undeniably

In e-commerce is equally important what happens before as what happens after the purchase. Before the consumer makes the final click that will cause the product they want to become a purchase, the brands have to pay special attention to a large list of items. The design of the web, the photos of the product, the comments of other consumers, how the prices of different products or services are presented. All these elements are crucial to convince the consumer and all of them have become the elements of manual that all the brands and all the companies take care of. But the truth is that these are not all crucial elements and are not the only ones that brands should watch with falcon eyes. One of the trends in e-commerce is that of thinking that once the sale has been closed the work is already done. The consumer has bought, the product has been shipped and everything the seller has to do or should do is done. However, this reasoning is a mistake and only causes problems and fail

Is e-commerce dominating the market? The growth of e-commerce is huge. Large enough, that it is killing brick and mortar stores faster than ever. Here is a summary of the key takeaways in this industry in the last year. What is interesting is that the industry continues to grow at a rate far exceeding all expectations that investors have had. 1.        Retail mobile e-commerce is exploding, increasing in the United Kingdom, for example, from around $14.2 billion In 2014 to an expected $18.6 billion in 2015. 2.        Social networks such as Facebook, Twitter, Pinterest, and Instagram, together with online retailers, continue to try to understand how best to facilitate social e-commerce, with the introduction of Buy buttons on Facebook, Twitter, and Pinterest. 3.        Local e-commerce, headlined by new local on-demand service companies such as Uber, skyrocketed to an estimated $25 billion in the United States. 4.        The number of online buyers continues to increase