Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them and, for recipients of those messages, deciphering them is not complicated, come from where they arrive or whatever they are. Perhaps because of this, music is one of the cultural products that has a wider market and in which there is more exchange of products (after all, you just have to think about how much English music is heard, even when you do not speak this language). And perhaps because of this, music is also such a powerful tool for brands and companies that they can use them to communicate and to convey in a much simpler and more direct way what they are trying to say and do to consumers. The relationship between music, brands and consumption is not new. The most popular musicians of previous centuries already had masses of fans and, in fact, the whole phenomenon of enthusiastic fans following thei