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Showing posts with the label ppc automation

A Tour into the World of Amazon SEO

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  SEO, keyword research, optimization- these are some of the terms relevant for online content to rank high in search engines. But do you consider only Google while optimizing your content?    Well, let me tell you that Amazon SEO is equally important if you want to up your game of selling any products online!    If you go on Amazon, you will see that there is a search bar where customers or potential buyers do their searches. Now if you want your products to rank first in the search list and want to increase your sales, then you must be well aware of Amazon SEO procedure. Also, one thing to keep in mind is that Amazon is a buying platform; hence the working of Amazon SEO is a tad bit different from Google SEO.    Why Amazon ranking is better and crucial is because, in these past decades, the growth of Amazon is humungous. It has become one of the most trusted and biggest e-commerce sites. And obviously, as a seller you want your product to be listed on top of Amazon searches so that i

Marketing Automation In E-Commerce : The Light At The End Of Tunnel

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Let's start with the term Automation, shall we? The dictionary defines automation as the method to make an apparatus or a system to work automatically. In this modern world the unsung value of Automation has been recognized by many industries of diverse fields . So, the experts define automation with more clarity as “the creation and application of technologies to produce and deliver goods and services with minimal human intervention”. Automation in today’s era plays a key role as it comprises vital elements, processes and job functions. We can apply automation from scratch up to making the final product. Automation has its major influences also on marketing and sales management.   Influence of Automation on Marketing, want to know more? Keep on reading. There goes a saying, “IF CONTENT IS THE KING, MARKETING IS THE QUEEN”. Let’s face the reality, it becomes utmost difficult for business owners especially small ones who have just kept their foot in the market, to do tasks related