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Many were those who did not want to believe that Bill Gates phrase, when he mentioned that " If  your business is  not  on the  Internet , then your business  will  be out of business" .  That phrase is perfect when it comes to verify the true importance of the internet for businesses. Now, the most immediate future, augurs us a new generational change where electronic commerce and the way of selling will be protagonists. The Internet is an increasingly important part of the day to day and is also becoming a fundamental part of understanding the future. The network is appropriating all the parts of our day to day and is integrating all our needs. The Internet is no longer an element or part of what we are or do, but has become a vehicle element that unites everyone and everything. Therefore, and especially as the penetration of the network becomes deeper and as its importance is touching more and more points (do not forget that the immediate future is undeniably smart and tha

Many are the changes that the internet has brought to the market and they have changed how businesses have to operate and work. The network has made the communication change, the way to access to the information or the marketing strategy that companies are using. And, of course, the network has also completely changed consumption. Broadly speaking, internet propitiated a modification between what triumphs and what does not. Before its existence, the success or failure of something was closely linked to the fact that it could reach large masses of consumers and seduce them. A product could not be considered a success if it did not sell massive quantities and if it did not reach many consumers. One of the best examples to understand how this idea works is in books. Before the internet, only genres with massive audiences were easy to find. Now anyone can read almost anything thanks to the distribution in electronic format and even thanks to distribution via paper, since the model of print