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If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

Who has not ever heard someone saying that is better to buy one thing than another 'because that brand is already known? It is quite likely that we will not realize it while we are defending why we buy one thing or why we buy another that this element is having a direct impact on our buying decisions. Why do we care if a brand is known or another is not? In reality, it could be said that the same mechanism works that make us more careful when we open the door to someone we do not know someone who we do. From one we always expect the worst and from another, we expect the best. So, the way we interact with each other (even if we really know anything about each other) is completely different. You only have to look at the opening degrees of the door the next time we face this situation. As the person who is ringing the most known or most expected was the door, we opened the door to receive it. With the brands, in the end, the same thing happens. The more we know a brand, the more trust

The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity include building loyalty and retention, cross-selling related goods and services, and broadening offerings to fulfill more customers’ needs. Indeed, given that the cost of keeping current customers is much lower than that of winning new ones, and ultimately, the large number of buyers out there, a mature business would be hard-pressed to increase profits otherwise. A brand’s ability to fulfill its uniquely positioned promise better than any other competitor is where its power resides. Therefore, fulfilling the brand’s promise within digital channels is what digital brand management execution is all about. A brand fulfilling its promise both offline and online is essential to building brand trust and loyalty; a consequence of perceived value and real satisfaction. Besides, the correct description is vita

Register on aihello.com and quickly integrate Woocommerce with Amazon FBA. Global marketplaces are supported and you can setup complex rules to ship globally from the closest Amazon marketplace. If you are an Amazon seller, it goes without saying that you have the potential to skyrocket your sales. Yes, you can make some money, at the same time, though, you mustn’t be tied down to only one platform to showcase your products. There are many eCommerce platforms out there- WooCommerce has grown to become one of the most sought after platform. I strongly believe that’s as a result of the WooCommerce Amazon FBA extension. This fulfilment extension allows you to integrate WooCommerce with Amazon. This means that your customers and prospects can browse your shop, but every item they purchase are packed and shipped directly from Amazon. Am I going too fast? Alright, let’s break it down to ensure we are on the same page. Quick Facts and terms to understand   Amazon Amazon is highly considered

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] First, you buy the products from a supplier to sell them under your brand name. You don’t actually manufacture them, which is the conventional way of doing business. You create a private brand and then put all the bought products under that brand so you can resell them. For this, you need to get custom logos printed on the items and their packages, and get the previous brand identities (if any) removed. This ensures that the customer will

One piece of advice that’s thrown around most in entrepreneurship communities is that before you can succeed, you need to start - and you need to start today. But that’s not so easy, is it? At least, traditionally, if you wanted to sell something you would need to build your own store, spend money on marketing and advertising, manage logistics of shipping and handling orders, and very slowly, build a reputation. But all of that work was cut-short with online marketplaces like Craigslist, eBay, and most importantly, with Amazon.  Seeing it’s been 13 years since Amazon launched its revolutionary Fulfilled by Amazon program, we thought it’d be useful for our readers to know if the FBA program is still as viable as it was in a decade ago. Or is there a better alternative - your own eCommerce store?  Benefits of Amazon FBA Working with the world’s largest internet company by revenue has its benefits.  300 million active customers (and Prime users) You can’t ignore the fact that Amazon is t

  If you are a seller and you haven't thought of integrating Shopify with Amazon, then most experts will probably tell you that you are missing out a great deal. To some extent, the statement may be right. But hold on, not so fast; looking at it from a broader perspective, I think Amazon has its fair share of disadvantages for any business that is looking forward to building its own brand. Look, the truth is that Amazon has no interest whatsoever in helping a seller build his or her business, even if they advertise. Just like you, all they care about is building their own brand and having a firm grip on the marketplace. One advantage Amazon has is that they have gained millions of buyers' trust; which is a good thing- I mean they deserve it since it was not an overnight success.   The backbone to this is that buyers: Use reviews from other verified purchasers to assess sellers and throw out the bad ones. Believe the marketplace will put things right for them if they ever go wro