Is Generation Z the new millennials?
When the millennials became fashionable a few years ago and everyone was talking about them, there were a number of recurring explanations about this peak of interest and why companies had to try to understand them. At the outset, the millennials were too different from previous demographic groups. Millennials played with other rules and expected other things from the companies with which they related, forcing them to have to learn new realities and work with new scenarios. But this was not the only thing, since in order to strive so hard for a group of consumers, brands and companies have to feel that it all compensates them. Did the millennials make that up? The specialists made it clear that yes, because not only millennials created new business opportunities with their likes and dislikes, but also in some areas they were more open to spending and, above all, they were the largest generational group as consumers of which marketing and decision makers have seen in recent times. The m