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Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found themselves on the road with consumer rejection and have been forced to even backtracking in the process. One of the recurring examples of this situation is that of the US retail chain GAP. The company decided a few years ago to change its logo to become something 'more modern', but the shot went straight through. Instead of modifying its image by updating it, it found a real uprising among its consumers. The new logo was, or at least that was what they pointed out, horrendous. The company had no choice but to go back and return to known terrain, recovering the logo they had already used and that their consumers knew and apparently loved. If changing the logo is already going into moving ground, completely changing the identity and migrate not only image but also name or corporate colors can be an adventure of extreme sport

What is a Business Plan? A business plan does not need to be a complex 70-page document on how you plan to run the business. When you are just starting out a simple business plan is often the easiest and most correct thing that you can do. Ideally, your business plan should have 9 or more sections to it. However, you can get away with an even simpler business plan if you are doing this to raise extra money, and not wanting to take on the local bigshot in your business niche. The simplest business plan is designed for you so that you are able to work out key ideas and goals of your business. This is not a "bank quality" business plan, the simple business plan above is more appropriate if you are seeking outside funding for your bookstore. Name of Business: One of the first things to consider about names is the ability to register them in the Domain Name System on the internet if you plan to build a web site later on. The other is to make sure that another Amazon bookseller has

Being a seller on Amazon means that you have to provide top notch customer service to your buyers. However, understanding how all this works is sometimes overwhelming. Here are the key terms and what you need to know about them. Customer experience history is measured against four key criteria: 1. Order defect rate (ODR) represents the orders for which you have received a negative feedback, an A-to-Z Guarantee claim, or a credit card chargeback. 2. Pre-fulfilment cancellations will show you how many times a customer attempted to buy an item that you did not have in stock. You had to cancel the order, because you couldn’t fulfil it. 3. Missed promises show you how effectively you are meeting your customers ‘shipping expectations. Amazon expects you to promise to ship the item within two business days. Any orders confirmed to have been shipped three or more days late are counted as having missed the promise. 4. Percentage of orders refunded shows, if the number is high, that you are refu

What's new for October 1st 2019 1) Currency switcher now remembers your selection 2) You can create email campaigns for returned orders This allows you to target customers who have returned your product and ask for feedback. That's all for this fortnight. Next week we have some updates to your order's hotspots and we are getting ready to release our official Shopify app!

If you have put your product on Amazon and have it listed, you are probably hoping that the description is perfect. Here is our checklist when it comes to your product listing. Do keep these in mind when cross checking your product descriptions Mention the benefits, not the features This is an elementary rule of selling anything. Don’t concentrate on the features of your product, concentrate on the benefits. The buyer is not interested in knowing what the product can do; she only wants to know how the product will benefit her. This is basic knowledge, and while it’s important to do this, you need to be careful about how you do it, too. Start with writing down everything you know about the product. Try and be interesting; be creative and witty. It’s okay to write anything good about your product, even things like the colour, the material, special features, or ergonomic comfort. Once you’ve done this, pick the best ones and rewrite them, this time focusing on the user and how it will ben

  The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we "rent" a space in one of the logistics stores of the American company, which from that moment is the sole responsible of processing our shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line. To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their sales. Initiated on July 1, 2018, these penalties