Why AI based PPC automation is far superior to Rules Based Engine
Imagine you plan to drive across your country and visit some cool places along the way. What is the most important technology you would need to have a successful enjoyable cross country trip? Most people take this for granted, but it’s our GPS. we don’t even need a separate device for it, it’s built into our phones. Twenty years ago people had to print out their maps, draw the route and and follow it. They had no idea of the traffic or the road closures or any alternative routes or diversions due to changing conditions. So why I am telling you this? Because people using rules based system are a lot like people downloading their maps and planning their journey rather than let an automated GPS show you the way. In this blog post I am going to walk you over some ways that Rules based PPC system is destroying your PPC game. Death Spiral Of all the worst things that could happen when you use a rule based system this one stands out as the worst. So what’s the death spiral? Imagine that in th