AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple regression, machine learning by CNN, machine learning by LSTM and finally using Deep Learning by other Neural Networks. Our initial observation and hypothesis is that bids are affected by seasonal variations. We will be running a non-time series machine learning via CNN and a time-series based LSTM network and comparing their differences. The below post outlines the initial data, observation and analysis of data. Data Scale/size 1.1)  There are around 40k distinct keyword IDs in the dataset, with an average of 7 days records for each keyword ID. Most keywords have a one-week record rather than a long-term record. 1.2) Removing the Sales = 0 Records: Over 83% of the data having Sales = 0, which indicates that most keywords

Reinvention. In the world of business, it’s a word that inspires fear to many companies that don’t know how to deal with failure and prefer to go on with the same old practices, rather than change their strategies and overcome disaster. It’s maybe the word that defines giant companies like Wal-Mart, which is known as the world's largest company by revenue and the world’s biggest retail corporation. These kind of companies are known for their capacity to adapt to the constant cultural and technological transformations of our era: for example, in 2015 Walmart suffered its worst stock decline in more than 27 years , after a series of major strikes demanding higher wages ended up with a series of reformations that made their market shares to fell approximately -33% , wiping out nearly $20 billion in the company’s market value. In the following years, the situation took a drastic turn: by 2018, the company reported that its U.S. comparable sales rose 4.5% , its strongest US sales growt

If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity include building loyalty and retention, cross-selling related goods and services, and broadening offerings to fulfill more customers’ needs. Indeed, given that the cost of keeping current customers is much lower than that of winning new ones, and ultimately, the large number of buyers out there, a mature business would be hard-pressed to increase profits otherwise. A brand’s ability to fulfill its uniquely positioned promise better than any other competitor is where its power resides. Therefore, fulfilling the brand’s promise within digital channels is what digital brand management execution is all about. A brand fulfilling its promise both offline and online is essential to building brand trust and loyalty; a consequence of perceived value and real satisfaction. Besides, the correct description is vita

Are you newly starting out as a seller? Are you struggling with Amazon? Here is a list of few tips that we believe every seller should know before starting out their selling career with Amazon! Carry Amazon Inventory as Well as Your Own Yes, it’s true, once you have a WebStore by Amazon, you can add products to your store that you don’t source or own yourself. You can take items from Amazon’s catalogue and add them to your inventory. Suppose you sell digital cameras, for example, but you don’t want to deal in the batteries or memory cards that go along with them. You can list those accessories from Amazon’s inventory, and when they sell, you’ll receive a referral fee from Amazon. All of your store management features are available through your Seller Central account. Amazon handles all payment processing, so you don’t need a separate merchant credit card account, and you also get the fraud protection of working under the Amazon umbrella. Of course, your items are all covered by the Ama

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] First, you buy the products from a supplier to sell them under your brand name. You don’t actually manufacture them, which is the conventional way of doing business. You create a private brand and then put all the bought products under that brand so you can resell them. For this, you need to get custom logos printed on the items and their packages, and get the previous brand identities (if any) removed. This ensures that the customer will

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"]  The growth in e-commerce is exponential Online retail is perhaps the most high-profile e-commerce sector. Over the past decade, this sector has experienced both explosive growth and spectacular failures. Many of the early pure-play online-only firms that pioneered the retail marketspace failed. Entrepreneurs and their investors seriously misjudged the factors needed to succeed in this market. But the survivors of this early period emerge