AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple regression, machine learning by CNN, machine learning by LSTM and finally using Deep Learning by other Neural Networks. Our initial observation and hypothesis is that bids are affected by seasonal variations. We will be running a non-time series machine learning via CNN and a time-series based LSTM network and comparing their differences. The below post outlines the initial data, observation and analysis of data. Data Scale/size 1.1)  There are around 40k distinct keyword IDs in the dataset, with an average of 7 days records for each keyword ID. Most keywords have a one-week record rather than a long-term record. 1.2) Removing the Sales = 0 Records: Over 83% of the data having Sales = 0, which indicates that most keywords

Since Ads are the most important tool of online marketing in any field, there is an increased number of competitions between Google ads and Amazon ads. Today the most demanded among the authors is Amazon ads after they introduced AMS i.e., Amazon Marketing Services.  There is also an increased number of searches on Amazon rather than on Google. Amazon is progressing quite quickly being the world’s biggest eBook retailer and bookstore and today we will do a case study in various aspects to improve Amazon ads for authors.   Its progressive advertising tools in marketing books are becoming the most favoured channels of all. Authors now are focusing more on advertising their book in order to make it visible which is quite the nice move as it indeed brings results. Through data analysis and iteration only success can be measured as Amazon ads have its own merits and demerits.  AMS Amazon Marketing Services has been a great talk this year especially among authors where special books are bein

Advertising any product online requires a lot of research and efforts. After all, the success rate of your product being bought online has a lot to do with the ad’s position online. The ad’s position on the internet is determined further by multiple factors such as keyword, bid, relevance, etc.  Bids are an important factor while deciding the success of your ads online. But what are bids? And why to optimize them? Why Optimize the Bids? A bid represents the maximum amount of money an advertiser is willing to pay for an auction where advertisers compete for displaying their ads to the potential buyers. The entire world of digital marketing provides a place for online advertisers where they can basically bid or pay a certain amount of money in return for their ads to be displayed online.  The amount of bidding along with a number of other factors determine the order in which your ad will be displayed. So to ensure that your ad rates higher in the search result, you need to make your bids