Create Auto campaigns on Amazon with group targeting
This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting "Set bids by targeting group" See screenshot below. This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower conversions, higher click throughs and lower sales ultimately resulting in very high acos. Select "Set bids by targeting group" and then change the bids for lower performing group and set it to low bids. Unfortunately this highly optimal setting is neither the default option of Amazon and to top it off, it's well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying ads which won't deliver optimal results. This was a very disa