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Showing posts with the label amazon ads autopilot

How to Use Sponsored Display Ads to Attract Highly-Qualified Buyers

Being aware of the opportunities that that converts our potential customers into buyers is one of the most important aspects of advertising. Amazon sellers can target through Sponsored Product Ads which helps in growing seller’s brand awareness. During different phases of online shopping, it helps in engaging and re-targeting. Today we will be doing an in-depth analysis of How to use Sponsored Display Ads to attract highly-qualified buyers.  Sponsored Display Ads has features and creatives which enables shoppers to finally purchase. It helps in generating brand awareness, bringing in new audiencences through targeting and then converting them into potential customers.   Targeting is mostly done by behaviour by Sponsored Display Ads. Products categories are looked upon where the seller's product falls under. Then listing of similar products are done which previously have been bought or related categories. By leveraging the power of Sponsored Display Ad, there is usually an increase

Amazon PPC Software: AiHello Ads Automation Roadmap

November 2020: Create Campaigns Bulk: Allow the ability to create auto & manual campaigns in bulk from just providing the SKUs. The keywords for manual campaigns will be automatically harvested from existing campaigns, amazon suggestions or AiHello machine learning algorithms. December 2020: Manual AutoPilot: The new bids are offered as suggestion. This is for large agencies that need one extra step to manually approve new calculated bids. Bids can be approved as single or in bulk. Sponsored Brands: First release of Sponsored Brands Watch YouTube video for more understanding- https://youtu.be/UuWikdQ8RQU Jan 2021: Sponsored Display : Images Sponsored Display: Videos   Feb 2021: Product Targetting: More refinement and better algorithms   April 2021: Instagram Ads:View data and insights AutoPilot for Instagram   June 2021: Facebook Ads: View Data and insights AutoPilot for facebook ads  

Predicting Amazon sales using Deep Learning

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Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon's Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything.     A rank of #1, therefore, means that the product has sold more than any other product in that category, on that marketplace.   This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it.   How did we get the initial sales data? I have been selling professionally on Amazon and have bee