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Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller on Amazon, selecting your seller’s nickname is something that is very important but often overlooked. Once you have put in the hardwork and have pleased your customers, it’s difficult for them to find you again among the mass of listings on Amazon. If you choose your name carelessly, it will become even more difficult. If you choose your name carefully, but don’t consider the realities of searchengines, you’ll still be stuck. Another example in this regard would be that of  Pulse decor, a seller who is specializing in home furnishings, he also chose a great nickname. Anyone who is satisfied with a purchase from this seller can easily find him again by searching Amazon for his nickname. As you select your nickname, be sure you don’t create one that violates Amazon’s rules. You are prohibited from including anything in your nickname t

Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found themselves on the road with consumer rejection and have been forced to even backtracking in the process. One of the recurring examples of this situation is that of the US retail chain GAP. The company decided a few years ago to change its logo to become something 'more modern', but the shot went straight through. Instead of modifying its image by updating it, it found a real uprising among its consumers. The new logo was, or at least that was what they pointed out, horrendous. The company had no choice but to go back and return to known terrain, recovering the logo they had already used and that their consumers knew and apparently loved. If changing the logo is already going into moving ground, completely changing the identity and migrate not only image but also name or corporate colors can be an adventure of extreme sport

If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do more and more in their online stores. As the weight of e-commerce within the overall trade is greater, more and more interested are brand managers and marketers in understanding how they consume and what is most interesting to buyers in the internet age. That is, brands wonder how these buyers are and what it will take them to consume. And, above all, they wonder how the relationships they will establish with these consumers once they pass that first moment of purchase. The future situation is complex Consumers buying more and more online and spending more and more money on their purchases in the network does not necessarily imply that they are establishing a loyal relationship with those places in which they buy. In fact, online shoppers are far less loyal and loyal to the brand than

Can marketing help you capture talent? Should companies use these strategies to position themselves to their potential employees and thus to connect with them? The relationship between marketing and human resources is increasingly close, or at least that is what some analysts and some experts believe. In fact, there are already those who think that the two areas should be closely related and in the hands of the CMO. Some large companies have already concentrated on the same person both functions, since the interests of both are linked more and more. As more and more important elements like brand advocacy or the fact that attracting talent becomes more complicated, the more diffuse the borders between them. The image of the company impacts the processes to find workers Getting to work in this field is not just as easy for all companies. The realization of this branding effort often means having to fight against different winds. For example, for large companies is the question that they

Demand forecasting 101 It is obvious that managing inventory stock for an e-Commerce business can represent a real headache, but nowadays, it is a very important part of any company. An inefficient use of warehousing space can cost a lot of money, and having too much inventory stock can also mean that products will end up becoming obsolete or damaged. But if you get your inventory stock levels right, you will save money and you will also increase trust in your brand. There is an interesting concept around the eCommerce market that plays with the idea of having a thoughtfully planned inventory, and it’s called demand forecasting. Demand forecasting is a process of anticipating the demand for the product and services of an organization in the future to optimize supply or execute decisions. This means that it is vital to plan ahead, which is certainly a very difficult task, but there are many ways to keep a healthy inventory using this concept. The following article will explore different

All the facts about having middlemen in a business have been known since years, and while there are a lot of demerits to them existing, they do carry a certain number of merits. With the case of a marketplace like amazon, you as a seller might find certain things too harsh with them. However, there are quite a lot of advantages in doing business with them as well. 1.      Being able to work anywhere, anytime, no questions asked       One of the perks of running an online seller business is that you can work whenever you want, and at whatever time that is convenient to you. You can work from home, from your office, in your PJs, in your suit, whatever rocks your boat.   2.      The cost of start-up is low If you have ever tried setting up a website, you know how difficult it is too get it all up and running. If you are planning on starting out as an individual, then you have to juggle between a lot of stuff! There’s infrastructure costs, server costs, maintenance costs, personnel costs,

When the millennials became fashionable a few years ago and everyone was talking about them, there were a number of recurring explanations about this peak of interest and why companies had to try to understand them. At the outset, the millennials were too different from previous demographic groups. Millennials played with other rules and expected other things from the companies with which they related, forcing them to have to learn new realities and work with new scenarios. But this was not the only thing, since in order to strive so hard for a group of consumers, brands and companies have to feel that it all compensates them. Did the millennials make that up? The specialists made it clear that yes, because not only millennials created new business opportunities with their likes and dislikes, but also in some areas they were more open to spending and, above all, they were the largest generational group as consumers of which marketing and decision makers have seen in recent times. The m

Who has not ever heard someone saying that is better to buy one thing than another 'because that brand is already known? It is quite likely that we will not realize it while we are defending why we buy one thing or why we buy another that this element is having a direct impact on our buying decisions. Why do we care if a brand is known or another is not? In reality, it could be said that the same mechanism works that make us more careful when we open the door to someone we do not know someone who we do. From one we always expect the worst and from another, we expect the best. So, the way we interact with each other (even if we really know anything about each other) is completely different. You only have to look at the opening degrees of the door the next time we face this situation. As the person who is ringing the most known or most expected was the door, we opened the door to receive it. With the brands, in the end, the same thing happens. The more we know a brand, the more trust

Here are five key advantages of selling through a website like Amazon, that will make you consider selling online right now. 1.      Increased revenue: As a business, all you should really care about is the money that you are bringing in. Amazon alone attracts millions of visitors a month! These can be easily turned into sales opportunities for your shop and your products. 2.       Acquisition of new customers: The thing with having a lot of sellers online is that it generates confusion among shoppers. While this sounds bad, it is an opportunity in disguise. Once a customer is satisfied with you as a seller, they are sure to bring their business to you again. Also, word of mouth will surely bring you more customers along the way. 3.      Scope out your competition easily: Your products will appear in the category pages with many other similar products that offer relatively the same benefits. Don’t be scared! – benefit from it: by knowing what and how your competitors are selling, you w

The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity include building loyalty and retention, cross-selling related goods and services, and broadening offerings to fulfill more customers’ needs. Indeed, given that the cost of keeping current customers is much lower than that of winning new ones, and ultimately, the large number of buyers out there, a mature business would be hard-pressed to increase profits otherwise. A brand’s ability to fulfill its uniquely positioned promise better than any other competitor is where its power resides. Therefore, fulfilling the brand’s promise within digital channels is what digital brand management execution is all about. A brand fulfilling its promise both offline and online is essential to building brand trust and loyalty; a consequence of perceived value and real satisfaction. Besides, the correct description is vita

The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon isn’t quite the gamble that it can be on other sites. Your item will be offered at a fixed price rather than being up for auction, so there’s really no point in setting a price that will put you way ahead of your competition. As a matter of fact, lowballing is something Amazon sellers complain a lot about on the Seller Boards. Amazon seller Treebeard, who specializes in books, told us that on Amazon his prices can actually be higher than on eBay, because his item will stay up on the site for sale until the right buyer comes along. He has no need to try to time his sale in order to “catch “the right buyer. Experienced sellers agree that competing on price alone is not the way to build profits on Amazon. Finding the best price to sell at can be...difficult. As in any large marketplace, sellers come and go on Amazon. Inexperien

Online retail is not about a single entity being in business. There are a lot of merchants, who are selling their products through various styles. They all have their business models based on what they feel represents their brand in the most correct manner. Broadly speaking, there are four models on which businesses are built. They are: 1.        Omni-channel merchants 2.        Virtual merchants 3.        Catalog merchants 4.        Manufacturer-Direct merchants Omni-Channel Merchants: Also called omni-channel merchants, bricks-and-clicks companies have a network of physical stores as their primary retail channel, but also have online offerings. Omnichannel firms include Walmart, Macy’s, Sears, JCPenney, Staples, OfficeMax, Costco, Target, and other brand-name merchants. While bricks-and-clicks merchants face high costs of physical buildings and large sales staffs, they also have many advantages such as a brand name, a national customer base, warehouses, large scale (giving them lever

Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them and, for recipients of those messages, deciphering them is not complicated, come from where they arrive or whatever they are. Perhaps because of this, music is one of the cultural products that has a wider market and in which there is more exchange of products (after all, you just have to think about how much English music is heard, even when you do not speak this language). And perhaps because of this, music is also such a powerful tool for brands and companies that they can use them to communicate and to convey in a much simpler and more direct way what they are trying to say and do to consumers. The relationship between music, brands and consumption is not new. The most popular musicians of previous centuries already had masses of fans and, in fact, the whole phenomenon of enthusiastic fans following thei

What is a Business Plan? A business plan does not need to be a complex 70-page document on how you plan to run the business. When you are just starting out a simple business plan is often the easiest and most correct thing that you can do. Ideally, your business plan should have 9 or more sections to it. However, you can get away with an even simpler business plan if you are doing this to raise extra money, and not wanting to take on the local bigshot in your business niche. The simplest business plan is designed for you so that you are able to work out key ideas and goals of your business. This is not a "bank quality" business plan, the simple business plan above is more appropriate if you are seeking outside funding for your bookstore. Name of Business: One of the first things to consider about names is the ability to register them in the Domain Name System on the internet if you plan to build a web site later on. The other is to make sure that another Amazon bookseller has

Being a seller on Amazon means that you have to provide top notch customer service to your buyers. However, understanding how all this works is sometimes overwhelming. Here are the key terms and what you need to know about them. Customer experience history is measured against four key criteria: 1. Order defect rate (ODR) represents the orders for which you have received a negative feedback, an A-to-Z Guarantee claim, or a credit card chargeback. 2. Pre-fulfilment cancellations will show you how many times a customer attempted to buy an item that you did not have in stock. You had to cancel the order, because you couldn’t fulfil it. 3. Missed promises show you how effectively you are meeting your customers ‘shipping expectations. Amazon expects you to promise to ship the item within two business days. Any orders confirmed to have been shipped three or more days late are counted as having missed the promise. 4. Percentage of orders refunded shows, if the number is high, that you are refu

One of the elements that have worked as a key to propping up the birth and take-off of e-commerce and to get consumers to try online shopping was the fact that buying products on the net was much cheaper than doing it in a physical store. The big key issue of e-commerce and the element that made it unique and different was the prices: on the internet, it was cheaper to get the products that the costumers wanted to buy and were much easier to find the deals. This has become a basic element, one of those beliefs that we already take for granted and expected in terms of ecommerce. Buying online has to be, as a base question, cheaper than doing it in a traditional store, because internet, we take it for granted, allows you to play more with prices by eliminating certain costs. But is this absolutely true? Is the internet still much cheaper than the usual physical stores? The truth is that the issue is somewhat questionable and studies are showing that belief begins to become one of those m

In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies are created for them. Stores have to play with new rules and brands have to move in a scenario that is completely different from what they had in the beginning. Things have become something very different, something that brands and consumers have to keep in mind. What has pushed consumers into the arms of e-commerce? Everyone has their own story of why and how they started buying online, but the truth is that, if you analyze all those stories and all those testimonies, you can find some guidelines that explain this boom in e-commerce. Consumers value comfort One of the great tricks of e-commerce and one of the reasons that lead many buyers to make their purchases through it is in the ease of buying. One can simply have what it wants and search with a few clicks and sometimes (thanks to easier purchase systems)

Many are now jumping into eCommerce business bandwagon. Online stores are opening here and there. But what’s ironic is, despite having tons of people getting into eCommerce, just a handful of them really know how to navigate and operate their online business. What’s funny is they are uninitiated with jargons that are used in this sector. Among these are 3PL warehouses . As you engage yourself into online business, you will be taking, accepting and fulfilling orders online. For amateurs, this may make them scratch head for few seconds on how to streamline the process or if there’s a system that can be use to have a smooth sail of everything. This is where third party logistics companies will come into place. So what specifically does a third party logistic company do and what exactly is third party logistics definition ? Do You Know What You’re Getting Yourself Into?   With the massive advancement in internet technology, faster internet connectivity and more ways to connect online, it