The Power of Experiences
One of the recurring things in studies is that consumers are now looking for different relationships with companies. That they also expect them to offer different content, different actions and establish links. All this based on different things from those used in the past. In the language of brand strategy, new words, such as feelings, emotions and experiences, have begun to appear more and more persistently. In this last point, companies are still beginning to understand what they should do and how they should play with it. In fact, the experiences are not only important for themselves, but also begin to be important for their impact on other elements. Experiences are key to generating those emotions and feelings that consumers are seeking to establish as links to their favorite brands. They're sometimes the only possible way to create that value relationship with them. Few are the companies that have a budget destined to connect with these consumers using the marketing of the ex
