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Showing posts with the label amazon sales

Guide to Amazon Kindle Direct Publishing (KDP)

Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Associate? So,

A Small Note on Your Seller Nickname!

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Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller on Amazon, selecting your seller’s nickname is something that is very important but often overlooked. Once you have put in the hardwork and have pleased your customers, it’s difficult for them to find you again among the mass of listings on Amazon. If you choose your name carelessly, it will become even more difficult. If you choose your name carefully, but don’t consider the realities of searchengines, you’ll still be stuck. Another example in this regard would be that of  Pulse decor, a seller who is specializing in home furnishings, he also chose a great nickname. Anyone who is satisfied with a purchase from this seller can easily find him again by searching Amazon for his nickname. As you select your nickname, be sure you don’t create one that violates Amazon’s rules. You are prohibited from including anything in your nickname t

The Good Part About Amazon as a Sales Middleman

All the facts about having middlemen in a business have been known since years, and while there are a lot of demerits to them existing, they do carry a certain number of merits. With the case of a marketplace like amazon, you as a seller might find certain things too harsh with them. However, there are quite a lot of advantages in doing business with them as well. 1.      Being able to work anywhere, anytime, no questions asked       One of the perks of running an online seller business is that you can work whenever you want, and at whatever time that is convenient to you. You can work from home, from your office, in your PJs, in your suit, whatever rocks your boat.   2.      The cost of start-up is low If you have ever tried setting up a website, you know how difficult it is too get it all up and running. If you are planning on starting out as an individual, then you have to juggle between a lot of stuff! There’s infrastructure costs, server costs, maintenance costs, personnel costs,

Tips to Sell on Amazon

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Here we will specifically analyze the Amazon store as MarketPlace (or sales platform). Although we are shown many advantages, we must take into account a number of elements to highlight: - There are two types of tariffs and based on what one estimates to sell, it may be advisable to register directly as Pro Seller, despite paying about 39% per month for this service. - When we upload our inventory in the Amazon store, we must keep in mind which categories of products we are going to sell. Except for the category of books, the sales commission per product is 7%. This means that for each sale we make 7% of our amount will remain in the pockets of Amazon. This means that the profit margin is reduced by more than 7%, since the calculation is made in the final price of the product. Therefore, it affects by more than 7% in the profit margin calculated on the taxable base of our product. - With this 7% commission we get Amazon to advertise our products and at the same time that people start t

Understanding Sales Trend Phenomenon- (Weekly, Monthly & Yearly Trends)

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Knowing more about one’s sales and customer’s buying habits is the wish for most retailers. They want to know the right button to press so as to sky-rocket sales and boast of better customer satisfaction. However, many obstacles usually prevent them from these insights. Perhaps you are dealing with legacy systems that can’t keep up, or maybe your data may be split between disconnected systems. In such a case, converging your sales from different online and offline sales channels for analysis could be a huge problem. However, if you were to use the right tools, it doesn’t have to be a thorn in the flesh anymore. The methodology to understand sales results which aid in knowing the trends of the market over a specific period is known as sales trend. Sales results indicate the sales patterns followed by the customer over a given period. The given period can be long, short, or average. Analyzing the sales trends can be done by compiling the sales over the given period against the financial

Importance of costumer service for e-commerce

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In e-commerce is equally important what happens before as what happens after the purchase. Before the consumer makes the final click that will cause the product they want to become a purchase, the brands have to pay special attention to a large list of items. The design of the web, the photos of the product, the comments of other consumers, how the prices of different products or services are presented. All these elements are crucial to convince the consumer and all of them have become the elements of manual that all the brands and all the companies take care of. But the truth is that these are not all crucial elements and are not the only ones that brands should watch with falcon eyes. One of the trends in e-commerce is that of thinking that once the sale has been closed the work is already done. The consumer has bought, the product has been shipped and everything the seller has to do or should do is done. However, this reasoning is a mistake and only causes problems and failures in t

Clear and detailed product information, crucial for consumers when it comes to buying online

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When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are very naturally

Predicting Amazon sales using Deep Learning

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Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon's Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything.     A rank of #1, therefore, means that the product has sold more than any other product in that category, on that marketplace.   This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it.   How did we get the initial sales data? I have been selling professionally on Amazon and have bee