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When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are

According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on Google. This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM. Thus, the study concludes that 56% of respondents use a CRM in their marketing and sales tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud: Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted soluti