TroubleShooting: AutoPilot PPC Automation reducing Ad Spend and Sales?
For some sellers, putting their campaigns on AutoPilot will reduce their AdSpend and make their products profitable. However common side effects includes lowering of sales. Though this should be preferable to make lower sales but higher profit rather than selling more at a loss, some sellers would like to also increase their sales with AutoPilot Amazon PPC Automation. If that is you, then read on how you can accomplish this task by using a combination of following recommendations. 1) The first thing you should take note of is the CVR and CTR rates. More will be written about this in our subsequent blogs but for now note that CTR is the Click Through Rate and CVR is the Conversion Rate. CTR and CVR columns are available at Profile, Campaign, Group, Keyword and Targeting expression level. CTR is the percentage of people that look at your ad and click on it. CVR is the percentage of people that view your product and buy it. Your CTR and CVR rates depends on the category you are selling. H