Have consumers had enough of confessing their purchases with e-commerce packaging?
One of the weapons that e-commerce has is packaging. The way in which it presents its products is one of the elements that allow a closer relationship with its consumers. At the outset, packaging is important because it is the first real and physical view that the consumer has of what he is buying. Companies have to take care of it so that the first impact is positive. Thus, boxes of poor quality generate a poor opinion and predispose the consumer to see with worse eyes what comes inside. That is another important and outstanding point, since the packaging has to function as a kind of guarantee. It has to make the products arrive in good condition to the final consumer and that this receives them in the best possible conditions. That is not the only point where packaging can become a decisive element in establishing value relationships. Packaging also helps create brand image and solidify the general perception of it and, at the same time, can serve as an element to promote other types