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It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini bottle of gel in the hotel room that exclaims I'm soap, use me! The chocolate that is sold as a remedy for difficult days.You just have to think about any product and it is possible that somewhere someone has already tried to sell with that presentation to the friendly and nice, the nice. It is what is known as friendly branding. The product is presented in a fun and friendly packaging, one that is charming and friendly. These types of designs have a clear explanation and justification. To the user, these products are more accessible and it is easier to establish a connection with them. For example, you just have to think about the Dropbox case. Dropbox is a product that, at first glance, does not look anything particularly accessible or especially nice. In the end, what we are selling is storage in the cloud, somet

Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to experience a considerable decline in their sales. In the summer, customers and potential customers disconnect their computers and set off for the beach to slip on their sandals, put on their swimsuit and lie on the sand. However, it seems that the season is going to be different, and is that, in this holiday context that is characterized by a certain distance between the brand and the consumer, the mobile is presented as a great help to alleviate this summer fall. This summer the mobile becomes the ideal travel companion. State-of-the-art cameras allow users to share their services and videos on their social networks, finding excursions and activities is easier than ever, and booking a room in a hotel or table in a restaurant is not a problem. The purchases through the mobile reach their maximum exponent with the "tra