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If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies are created for them. Stores have to play with new rules and brands have to move in a scenario that is completely different from what they had in the beginning. Things have become something very different, something that brands and consumers have to keep in mind. What has pushed consumers into the arms of e-commerce? Everyone has their own story of why and how they started buying online, but the truth is that, if you analyze all those stories and all those testimonies, you can find some guidelines that explain this boom in e-commerce. Consumers value comfort One of the great tricks of e-commerce and one of the reasons that lead many buyers to make their purchases through it is in the ease of buying. One can simply have what it wants and search with a few clicks and sometimes (thanks to easier purchase systems)