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Showing posts with the label amazon ad spend reduction

AiHello AutoPilot RoadMap 2021

Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support (Released on March 23) Support for better campaign creation for UAE, India, Japan and Australia (Released on March 20) Support for campaign creation for KDP, Merch By Amazon (Released on March 7th)   April 2021 Self Support: Deactivate your account via preferences pages (Released on March 28) Automated Amazon Ads Audit Reports. This will let you find out why some campaigns perform good while others don't Actionable items Weekly Email. This will be sent on Mondays and will display your highest priority actionable items suggested for the coming week AI analysis of Product Targeting campaigns and automatically add/remove targeted products. Organic sales boost via AutoPilot (Exciting new feature!) Ma

TroubleShooting: AutoPilot PPC Automation reducing Ad Spend and Sales?

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For some sellers, putting their campaigns on AutoPilot will reduce their AdSpend and make their products profitable. However common side effects includes lowering of sales. Though this should be preferable to make lower sales but higher profit rather than selling more at a loss, some sellers would like to also increase their sales with AutoPilot Amazon PPC Automation. If that is you, then read on how you can accomplish this task by using a combination of following recommendations. 1) The first thing you should take note of is the CVR and CTR rates. More will be written about this in our subsequent blogs but for now note that CTR is the Click Through Rate and CVR is the Conversion Rate. CTR and CVR columns are available at Profile, Campaign, Group, Keyword and Targeting expression level. CTR is the percentage of people that look at your ad and click on it. CVR is the percentage of people that view your product and buy it. Your CTR and CVR rates depends on the category you are selling. H