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Showing posts with the label Amazon PPC Advertising profile

Create Auto campaigns on Amazon with group targeting

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This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting "Set bids by targeting group" See screenshot below. This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower conversions, higher click throughs and lower sales ultimately resulting in very high acos. Select "Set bids by targeting group" and then change the bids for lower performing group and set it to low bids. Unfortunately this highly optimal setting is neither the default option of Amazon and to top it off, it's well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying ads which won't deliver optimal results. This was a very disa

HowTo: Connecting your Amazon PPC Advertising profile and sync

Connecting your ad platform on AiHello.com is straight forward process and you can do it in couple of ways. You can either connect your Amazon Ad platforms from the setup wizard which pops up when you register and land on the dashboard for the first time or you can connect from the Campaigns connect page. If you accidentally dismissed the wizard or would like to bring up the wizard later, you can click on the quick action bar on the top and then click on the "Run Setup Wizard" button. You can also click on the "Amazon Ads" menu in the navigation bar on the left and then click on the "Connect" submenu. In the Amazon connections page, you will have a list of regions and a connect button below it. If you have already connected a platform the button will be highlighted green with "Connected" as it's caption. You can always click on it again to reconnect. If you wish to connect for the first time or if you would like to connect a new region, click