Star Performer Keywords
We are excited to share with you an upgrade to our AutoPilot algorithm. The new changes includes bonus points if your keyword has more than average conversion performance of your campaign and penalty points if the keyword is performing worse relative to other campaigns. This means that if a specific keyword has good conversion ratio in the last quarter and it is currently performing poorly, autopilot will be more patient and provide more time for it to recover. Conversely if a keyword has historically poor conversion and also the current conversion performance is poor, it will be double penalized. This effectively brings out the best keywords on top and removes the clutter of non-performing keywords. Remember that the more keywords you have, the longer AutoPilot will take to fully optimize your campaigns. Additionally there are bonus points if the keyword has generated more than average sales in the last quarter and penalty points if the keyword has generated subpar sales. Combining bo