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What’s a 3PL? It’s simple, you take the orders as usual, but a third-party logistics provider (3PL) fulfills them. Sounds seamless at first, doesn’t it? It’s the least concern for customers about how an order they made online gets delivered to them. They’ll hardly give it a second thought, provided their order arrives safely and in a timely manner. A third-party logistics provider is a link in the supply chain industry that brands use to outsource part or all of a company’s distribution and fulfillment services.  Following the start and exponential growth of eCommerce, the market for 3PLs exploded. Most established companies, like the Fortune 500 companies today, rely on 3PLS for order fulfillment, and so should you! It’s not only about order fulfillment, but 3PLs also receive new inventory from your manufacturers before shipment to consumers. A well equipped 3PL can also handle retail distribution and returns. In the end, they deliver your orders with a stellar experience. When Should

One of the first lessons learned about e-commerce is that consumers are not willing at all to pay for receiving the products they buy. Free shipments are one of the reasons why consumers decide to stay with one e-commerce firm and not another one of the causes that explain the success of one company over another. Consumers have begun to demand that the things they receive are received for free and have made shipments one of the key pieces of the e-commerce puzzle. In part, it has been the fault of the e-commerce companies themselves that, from the beginning, have used the resource of receiving product at the door of the house at no cost as one of the great marketing elements. Although consumers have taken for granted that shipments should always be free of charge and that brands should not charge them for any reason, the truth is that (and it is actually logical) shipments are never free. Making things come from the company that is selling them to the door of our house has a cost, a co

The bottom line is, it is really hard to the buy box if you are just starting out as a seller. So what is this buy box? When browsing on Amazon, customers who navigate to a product’s main page and click on the “offers” links below the product description (as indicated by the red circle on the screenshot below) will be able to have a look at the total number of sellers who are offering a certain product. The thing is that since multiple sellers are allowed to sell the same product, you are all competing for the buy box as well. And, if there are more sellers for a particular product then you are going to have a tough time getting that sweet, sweet spot. Nearly 70% of the total business on Amazon happens on the buy box, so you should pay attention to this. Here are a few things that Amazon wants you to know if you want that revered box: Pricing You need to price your products competitively. Customers tend to buy prodcuts which have a low price. Watch your competition to stay compet