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Welcome to AiHello Machine learning e-commerce application. The goal of this application is to optimize selling physical goods on the internet via Amazon & eBay. We will be optimizing the following features in order to create a 24x7 automated selling program Pricing of the product based on current date: we want to increase the price of a product pre-emptively based on historical prices of similar products. For example we can know beforehand that snow shovels are in demand during winter so we can increase prices before winter approaches and start dropping prices as winter fades Pricing based on competition : we want to avoid the race to the bottom by constantly lowering the price Keywords optimization based on product description  Estimate sales of competitors and "lookup" competitors for optimizing inventory  Forecast sales & profit Automated personal customer support  Suggest more products to sell based on current sales  I will be using Apache
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This quarter has been a busy month for us and most of the work was in behind-the-scenes algorithm updates. Majorly, our campaign creator has been completely revamped, we updated our target report module and AutoPilot bid adjustment algorithms received major upgrades. AutoPilot now calculates ideal bid for each keyword. The order of preference is :1) The first preference is given to the keyword's own historical performance. We ensure that the keyword has optimal number of clicks, sales and spend before using historical performance since we don't want to jump the gun and calculate bids for keywords which accidentally makes some sales based on few clicks. 2) The second preference is more interesting and involves our AI engine. This engine searches our entire database for semantically similar keyword cluster and gets their ideal bids. 3) If both the action above fails then we use the ASIN performance to get the ideal bid for each keyword. AutoPilot then adds a certain percentage ab
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AiHello released major modules in the last few quarters which we will be documenting separately. For the search term transfers module we made progress update in how this module works, performance of it and how we display the search terms that AutoPilot automatically harvested. AdGroup match type from the Groups tab This match type is automatically set if you use our Automated Campaign Creator or AdGenius.If you setup AutoPilot on a campaign, we also detect the major match type of keywords and set the AdGroup match type automatically.In all cases, you can override in the Groups tab and set it to something else. What is this Group match type? All the automated customer search terms that are harvested are added as the correct match type to the relevant AdGroup. 2) Search Term harvesting performance. We upgraded our algorithm for search term harvesting. For an ASIN we search for relevant search terms with appropriate match type across all campaigns to add the best customer search term to y
Learning Amazon jargon might be challenging. Fortunately, we have created a helpful cheat sheet for novice FBA sellers to make selling a little bit simpler. Let's start now. 1P – First Party In a first-party relationship (1P), the brand serves as the wholesale supplier while the marketplace serves as the retailer. 3P – Third Party In a 3P partnership, your company uses the Amazon marketplace to sell directly to customers. You are in charge of everything, including product listing, order fulfilment, and customer care. 3PL – 3rd Party Logistics For businesses of all kinds (from small and medium-sized firms to large-scale corporations to public sector bodies) who desire to outsource some components of their warehousing, inventory management, and fulfilment operations, a 3PL offers a variety of logistical services and solutions. ACOS – Advertising Cost of Sales (ad spend / ad revenue) Amazon pay-per-click (PPC) advertising campaigns are evaluated using the Amazon adve
Amazon is the world's retail market leader. It accounts for more than 40% of all internet purchases. As a result, small and medium-sized businesses (SMBs) rely on e-commerce websites to interact with customers and earn money. Amazon should be included in your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, the retail behemoth has become one of the potential avenues for acquiring a new audience. Experimenting with different brand-specific opportunities, as well as experimenting with different ad types and targeting options, is essential. Amazon Advertising is a win-win situation: the ad section contributes to Amazon's bottom line while sellers, brands, and agencies use the ad capabilities to boost product discovery and conversion while also gaining access to data that can be used to guide advertising across other channels. The question is, how do you develop a competitive advertising campaign strategy that maximises results while o
Online eCommerce enterprises that use the Amazon selling platform have a variety of alternatives on how to approach their business. One of them is the possibility of using "Amazon Sponsored Products" advertising to raise product visibility and (hopefully) increase sales. Is Amazon Advertising, however, worthwhile? Does Amazon Advertising help organic sales? Yes is the short answer! Amazon's Sponsored Products advertising alternatives are crucial to your overall performance, not just for business on the popular marketplace platform. Businesses who use Amazon to expand their eCommerce reach should explore Amazon advertising if they want to see long-term growth. Advertising revenue on the online marketplace giant reached about $10 billion in the United States by 2019, accounting for roughly 8% of the digital ad market. As marketers recognise the platform's potential, it might be closer to a tenth of total US ad revenue by 2021. Sellers and corporations run their
When we think back to Amazon's Marketplace launch in 2000, we're always amazed by how many people it helped become full-fledged eCommerce entrepreneurs. Amazon has been a catalyst for eCommerce's rise, from stay-at-home parents with modest businesses to household names that consumers have grown to know and love. The Marketplace now has 2.5 million sellers thanks to the rise of Amazon SEO as a successful advertising engine for reaching buyers. While there's no denying that Amazon is a lucrative platform for salesmen, the level of competition is now at an all-time high. Entrepreneurs must go above and beyond to stay ahead of their competitors by utilising the greatest Amazon product SEO strategies. What is SEO and Why Is It Important? You must first comprehend the role of search engine optimization before proceeding with the comparison. What is Search Engine Optimization (SEO)? Why is it vital for Amazon to do so? Search engine optimization (SEO) improves the rank
Kindle Direct Publishing is the all new trend going on in this competitive world. Where people are opting for KDP instead of the traditional method for their books to get published. It has indeed revolutionized the publishing method paving the way for all the writers around the world to earn through their writings.  By adding string of words together, authors get the access to publish their book in the world famous platform i.e., Amazon Kindle. But in order to make your book a big success, there are several steps to be followed. So, Today I am going to introduce you to the various steps to be keep up to before getting into the publishing method.  Make Money through Amazon KDP Making money through Amazon KDP needs real patience as it is not at all easy to become a recognised self-published author quickly. One has to ask several questions before starting their journey, like that of; - In what niche/category the book comes under? - What is the rate of competition? - Are there a