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Showing posts with the label advertising

March: Faster ppc automation,view logs directly, performance upgrades

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We had plenty of updates for March and almost all of them were suggestions by our customers. We strive to make you business a success and since we charge majorly for success we work tirelessly to ensure your success as that means we grow as well. Here are some quick updates 1 Time Machine: Now you can go faster or slower with AutoPilot velocity. Its highly recommended to always set it at Normal speed. However there might be situations where it pays to risk money to save time. In this case, set the AutoPilot to make faster updates which will risk money to find better performing products/campaigns/keywords faster. This is also useful for just launched products or campaigns which are taking longer to get the first sale. If your campaign is closer to your target ACOS and you are happy with the revenues, you can slow down AutoPilot to ensure that it doesn't make rapid drastic changes.   2.  Direct access to AutoPilot logs   Another great suggestion from one of our customer. You don'

AiHello AutoPilot RoadMap 2021

Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support (Released on March 23) Support for better campaign creation for UAE, India, Japan and Australia (Released on March 20) Support for campaign creation for KDP, Merch By Amazon (Released on March 7th)   April 2021 Self Support: Deactivate your account via preferences pages (Released on March 28) Automated Amazon Ads Audit Reports. This will let you find out why some campaigns perform good while others don't Actionable items Weekly Email. This will be sent on Mondays and will display your highest priority actionable items suggested for the coming week AI analysis of Product Targeting campaigns and automatically add/remove targeted products. Organic sales boost via AutoPilot (Exciting new feature!) Ma

Create Auto campaigns on Amazon with group targeting

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This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting "Set bids by targeting group" See screenshot below. This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower conversions, higher click throughs and lower sales ultimately resulting in very high acos. Select "Set bids by targeting group" and then change the bids for lower performing group and set it to low bids. Unfortunately this highly optimal setting is neither the default option of Amazon and to top it off, it's well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying ads which won't deliver optimal results. This was a very disa

AiHello Amazon

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