Posts

Showing posts with the label amazo selling tips

Amazon PPC Automation: Bid vs Acos analysis

Image
As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple regression, machine learning by CNN, machine learning by LSTM and finally using Deep Learning by other Neural Networks. Our initial observation and hypothesis is that bids are affected by seasonal variations. We will be running a non-time series machine learning via CNN and a time-series based LSTM network and comparing their differences. The below post outlines the initial data, observation and analysis of data. Data Scale/size 1.1)  There are around 40k distinct keyword IDs in the dataset, with an average of 7 days records for each keyword ID. Most keywords have a one-week record rather than a long-term record. 1.2) Removing the Sales = 0 Records: Over 83% of the data having Sales = 0, which indicates that most keywords

Key Terms You Need to Know When You Start Out as A Seller

Image
FBA: Yes? No? Seller Rating Most sites like amazon will grant you a seller rating once you sign on as a seller. Seller rating is the number one way your customer will figure out whether you are a reliable seller or not. If you have a high amount of positive feedback, your seller rating will be high. Which in turn means that more people will see your products, because the algorithm at amazon will promote sellers with higher ratings. Ratings are provided to sellers based on a number of parameters, which includes things such as feedback from customers, response time with regards to complaints, shipping time that you take, among a few things that might be considered. Obviously, you can appeal against hits on your seller rating, but you might want to be careful using that. If found guilty, you will be penalized further.   Fulfillment by Amazon Honestly, packaging and shipping is difficult. Not only is there a ton of paper work involved in this process, but there are high chances of yo

Selling on Amazon, yes or no?

Image
If you have an online store, on more than one occasion you have considered if you should broaden your eyes and offer your products to the Amazon marketplace. If you still have not thought of it yet, I assure you, you'll get to that point, so think about it and consider this series of recommendations to sell in the largest online sales portal in the world.   Advantages of selling on Amazon   1) Largest online retailer in the world Putting your products on Amazon is opening your store to the world. Your showcase will be accessible to millions of people who enter every day.   2) More convenience and freedom to manage your store   Depending on your margins, you can send your merchandise directly to Amazon and they will be in charge of managing the orders, preparing them and sending them to the final customer. 3) Expansion of customer database Through Amazon you can reach customers that have not arrived in another way and these can become recurring the next time they want to buy somethi