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Showing posts with the label keyword harvesting

How to Get Better Results from Amazon Advertising

The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.  Recognize your Target Audience In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then marketing is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help increase the relevancy to make better sales ad copy.  Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably

Everything you should know about Keyword Harvesting/Mining

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Keyword Harvesting can be puzzling... When dealing with Amazon Advertising or Amazon PPC optimization, Keyword Harvesting/Mining plays a key role. It is significant in Manual and Automated, AI-driven campaigns for driving discoverability and conversions on Amazon.  For those, who may need a kickstart- “Keyword Harvesting/Mining is finding the most relevant keywords according to your products or services and targeting these right keywords in your ad campaigns.” In other words, it will tell you which keywords you need to bid on to boost your PPC game.  Why exactly should you care? Because of the reality: “One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report.” “The research also found that 12% of consumers limit their browsing to the first page of results. But this doesn’t mean clicks to the