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Imagine you plan to drive across your country and visit some cool places along the way. What is the most important technology you would need to have a successful enjoyable cross country trip? Most people take this for granted, but it’s our GPS. we don’t even need a separate device for it, it’s built into our phones. Twenty years ago people had to print out their maps, draw the route and and follow it. They had no idea of the traffic or the road closures or any alternative routes or diversions due to changing conditions. So why I am telling you this? Because people using rules based system are a lot like people downloading their maps and planning their journey rather than let an automated GPS show you the way. In this blog post I am going to walk you over some ways that Rules based PPC system is destroying your PPC game. Death Spiral Of all the worst things that could happen when you use a rule based system this one stands out as the worst. So what’s the death spiral? Imagine that in th

Partnering up with a global 3PL (third-party logistics) warehouse network can give you an opportunity for unlimited potential by enabling you to accommodate growth and ensure optimal customer satisfaction and experience. If it’s your wish to make your business more seamless, cost-effective, and scalable, then an experienced 3PL warehouse network could be all you need. The role of logistics in e-commerce can never be underestimated today. If you’re wondering how you can quickly expand your e-commerce business, then here’s how a 3PL partner can effectively play a role: How to Scale Your e-Commerce Business with 3PL Flexibility and Scalability to Accommodate Growth The growth of e-commerce sales can be explosive and unpredictable. If you don’t act swiftly as you notice order volume increases- changing customer demands, seasonal promotions, and fluctuations in your business, then unlimited success may just be a dream. Growth requires you to have the right amount of warehouse space and pers

Millions of people around the world use Amazon to make purchases of all kinds of products. Regardless of whether or not you have your own e-commerce, we recommend you use it to increase your sales in the Online Channel. To this end, here are some tricks to improve your visibility in the # 1 marketplace and make it the best ally, either online or offline.   Optimize the product listing on Amazon. For this you have to follow the SEO guidelines that the same platform offers. A good Amazon title should include essential elements like the brand, the type of product, its material or ingredients, in case it is a consumable. In addition it is essential to add a keyword integrated in it and define the product (eg tool, phone, glasses, etc.) Including quality images is essential and if they are over 1000x1000 pixels, This will activate the zoom function to see your product in more detail. Amazon also allows you to define your own search terms for each product, through 5 fields that accept 50 cha

Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do more and more in their online stores. As the weight of e-commerce within the overall trade is greater, more and more interested are brand managers and marketers in understanding how they consume and what is most interesting to buyers in the internet age. That is, brands wonder how these buyers are and what it will take them to consume. And, above all, they wonder how the relationships they will establish with these consumers once they pass that first moment of purchase. The future situation is complex Consumers buying more and more online and spending more and more money on their purchases in the network does not necessarily imply that they are establishing a loyal relationship with those places in which they buy. In fact, online shoppers are far less loyal and loyal to the brand than

When a buyer receives an Amazon package, he can see quite easily (sometimes it is printed on the same box, sometimes it is on the packaging tape with which they have closed) a message that invites you to rate the package in which the product has been shipped to you. The company is one of the most concerned about how to design their packaging and how they work when the consumer receives it at home. And whoever has ever received a package from this online store already knows that they are very easy to open and that with many times simply pulling a tab the thing will already be done. Amazon is also one of the recurring examples used when discussing the importance of packaging in e-commerce and how the form in which products are shipped can completely change the way in which the company is perceived. One of the general mistakes made by e-commerce firms is to think that their work, the main job that the consumer will take into account when evaluating their work, ends at in moment in which t

One of the recurring things in studies is that consumers are now looking for different relationships with companies. That they also expect them to offer different content, different actions and establish links. All this based on different things from those used in the past. In the language of brand strategy, new words, such as feelings, emotions and experiences, have begun to appear more and more persistently. In this last point, companies are still beginning to understand what they should do and how they should play with it. In fact, the experiences are not only important for themselves, but also begin to be important for their impact on other elements. Experiences are key to generating those emotions and feelings that consumers are seeking to establish as links to their favorite brands. They're sometimes the only possible way to create that value relationship with them. Few are the companies that have a budget destined to connect with these consumers using the marketing of the ex

One of the first lessons learned about e-commerce is that consumers are not willing at all to pay for receiving the products they buy. Free shipments are one of the reasons why consumers decide to stay with one e-commerce firm and not another one of the causes that explain the success of one company over another. Consumers have begun to demand that the things they receive are received for free and have made shipments one of the key pieces of the e-commerce puzzle. In part, it has been the fault of the e-commerce companies themselves that, from the beginning, have used the resource of receiving product at the door of the house at no cost as one of the great marketing elements. Although consumers have taken for granted that shipments should always be free of charge and that brands should not charge them for any reason, the truth is that (and it is actually logical) shipments are never free. Making things come from the company that is selling them to the door of our house has a cost, a co

Internet does not have a schedule: everything is open 24 hours a day during all days of the week, whether it is a holiday, or at night or an hour too early in the morning. There is not a moment of rest and there are no moments when you can close for vacations. The Internet is an environment that is always open, always available and where things are done when you feel like it or when you feel you need it. And this has changed the dynamics of access to information, relationships and, of course, consumption. The network has eliminated the opening hours and has made the stores have become an always active and always open element. Ecommerce does not have schedules and consumers can buy their products at any time. And this has already had an impact on what is done on a recurring basis and the customs of consumers. Consumers no longer buy with store hours. Shopping has spread throughout the day and, especially, at night. The most salient finding of the study on buying habits and the timing of

    Millennials have ceased to be the future of electronic commerce in favor of Silver Internet users. Internet use among those over 65 has increased greatly in recent years. The first users of Internet shopping were the Millennials, however, this generation has lost purchasing power in favor of their parents and grandparents, who are maintaining stable incomes and even pensions, have more time available and money to spend on the Internet. On the other hand, the population of the whole world is aging. By 2050, it is estimated that there will be more people over 65 in the world than children under 14. In particular, the number of adults over the age of 80 is expected to quadruple by 395 million. The idea that Internet and online shopping are oblivious to this older consumer has become obsolete, however, the budget allocated to this target audience in marketing departments is minimal. However, online retailers are not easy because the category of over 50 is very varied. It is a complex g

What is a Business Plan? A business plan does not need to be a complex 70-page document on how you plan to run the business. When you are just starting out a simple business plan is often the easiest and most correct thing that you can do. Ideally, your business plan should have 9 or more sections to it. However, you can get away with an even simpler business plan if you are doing this to raise extra money, and not wanting to take on the local bigshot in your business niche. The simplest business plan is designed for you so that you are able to work out key ideas and goals of your business. This is not a "bank quality" business plan, the simple business plan above is more appropriate if you are seeking outside funding for your bookstore. Name of Business: One of the first things to consider about names is the ability to register them in the Domain Name System on the internet if you plan to build a web site later on. The other is to make sure that another Amazon bookseller has

Many are now jumping into eCommerce business bandwagon. Online stores are opening here and there. But what’s ironic is, despite having tons of people getting into eCommerce, just a handful of them really know how to navigate and operate their online business. What’s funny is they are uninitiated with jargons that are used in this sector. Among these are 3PL warehouses . As you engage yourself into online business, you will be taking, accepting and fulfilling orders online. For amateurs, this may make them scratch head for few seconds on how to streamline the process or if there’s a system that can be use to have a smooth sail of everything. This is where third party logistics companies will come into place. So what specifically does a third party logistic company do and what exactly is third party logistics definition ? Do You Know What You’re Getting Yourself Into?   With the massive advancement in internet technology, faster internet connectivity and more ways to connect online, it

Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to experience a considerable decline in their sales. In the summer, customers and potential customers disconnect their computers and set off for the beach to slip on their sandals, put on their swimsuit and lie on the sand. However, it seems that the season is going to be different, and is that, in this holiday context that is characterized by a certain distance between the brand and the consumer, the mobile is presented as a great help to alleviate this summer fall. This summer the mobile becomes the ideal travel companion. State-of-the-art cameras allow users to share their services and videos on their social networks, finding excursions and activities is easier than ever, and booking a room in a hotel or table in a restaurant is not a problem. The purchases through the mobile reach their maximum exponent with the "trade of the

Is e-commerce dominating the market? The growth of e-commerce is huge. Large enough, that it is killing brick and mortar stores faster than ever. Here is a summary of the key takeaways in this industry in the last year. What is interesting is that the industry continues to grow at a rate far exceeding all expectations that investors have had. 1.        Retail mobile e-commerce is exploding, increasing in the United Kingdom, for example, from around $14.2 billion In 2014 to an expected $18.6 billion in 2015. 2.        Social networks such as Facebook, Twitter, Pinterest, and Instagram, together with online retailers, continue to try to understand how best to facilitate social e-commerce, with the introduction of Buy buttons on Facebook, Twitter, and Pinterest. 3.        Local e-commerce, headlined by new local on-demand service companies such as Uber, skyrocketed to an estimated $25 billion in the United States. 4.        The number of online buyers continues to increase to over 1.4 bil

As a seller, there comes a time when you are most interested in scaling your customer acquisition channels to grow your business. Sometimes it can be a tall order knowing the best platform to bring traffic to your site; traffic that you can convert to actual customers. Perhaps you have already taken your time and created the killer content & product descriptions. You have also probably studied your site analytics – and you are well conversant with best selling locations (globally). However, you can do better; that there are ways you can test channels faster, get more flexible, and even leverage existing customer data for a more in-depth insight into your next audience? Sounds interesting, right? One thing is for a fact; eCommerce is all about generating sales. Artificial Intelligence can be of great help when it comes to prospects conversion- from finding the potentials to providing after-sale services. It sure has its flaws as well, however, the effects of AI in helping you become

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"]  The growth in e-commerce is exponential Online retail is perhaps the most high-profile e-commerce sector. Over the past decade, this sector has experienced both explosive growth and spectacular failures. Many of the early pure-play online-only firms that pioneered the retail marketspace failed. Entrepreneurs and their investors seriously misjudged the factors needed to succeed in this market. But the survivors of this early period emerge

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] E-commerce has positioned itself as one of the main markets, growing by leaps and bounds. However, it is a trade dominated by the female sector, since a large part of the women make purchases on the network. While in the case of men few are using the click to make their purchases. The star product that women in the network are looking for are household items and decoration, what is the reason? Furniture stores are often separated, on the