M-Commerce and mobile commerce: How to make the most of it during the summer?
Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to experience a considerable decline in their sales. In the summer, customers and potential customers disconnect their computers and set off for the beach to slip on their sandals, put on their swimsuit and lie on the sand. However, it seems that the season is going to be different, and is that, in this holiday context that is characterized by a certain distance between the brand and the consumer, the mobile is presented as a great help to alleviate this summer fall. This summer the mobile becomes the ideal travel companion. State-of-the-art cameras allow users to share their services and videos on their social networks, finding excursions and activities is easier than ever, and booking a room in a hotel or table in a restaurant is not a problem. The purchases through the mobile reach their maximum exponent with the "trade of the