AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Keyword Harvesting can be puzzling... When dealing with Amazon Advertising or Amazon PPC optimization, Keyword Harvesting/Mining plays a key role. It is significant in Manual and Automated, AI-driven campaigns for driving discoverability and conversions on Amazon.  For those, who may need a kickstart- “Keyword Harvesting/Mining is finding the most relevant keywords according to your products or services and targeting these right keywords in your ad campaigns.” In other words, it will tell you which keywords you need to bid on to boost your PPC game.  Why exactly should you care? Because of the reality: “One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report.” “The research also found that 12% of consumers limit their browsing to the first page of results. But this doesn’t mean clicks to the

If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon isn’t quite the gamble that it can be on other sites. Your item will be offered at a fixed price rather than being up for auction, so there’s really no point in setting a price that will put you way ahead of your competition. As a matter of fact, lowballing is something Amazon sellers complain a lot about on the Seller Boards. Amazon seller Treebeard, who specializes in books, told us that on Amazon his prices can actually be higher than on eBay, because his item will stay up on the site for sale until the right buyer comes along. He has no need to try to time his sale in order to “catch “the right buyer. Experienced sellers agree that competing on price alone is not the way to build profits on Amazon. Finding the best price to sell at can be...difficult. As in any large marketplace, sellers come and go on Amazon. Inexperien

Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it. Adding a product in seller central 1)        Sign in to your Amazon Seller Central account. 2)        Click on the Settings tab and then click on “Seller Account Information”. 3)        Click on Pro Merchant account. Make sure you fill up all categories correctly 4)        Now click on the Inventory tab and select “Manage Your Inventory”. Click on the “Create a Product Detail Page” button, which is only visible to subscri

The bottom line is, it is really hard to the buy box if you are just starting out as a seller. So what is this buy box? When browsing on Amazon, customers who navigate to a product’s main page and click on the “offers” links below the product description (as indicated by the red circle on the screenshot below) will be able to have a look at the total number of sellers who are offering a certain product. The thing is that since multiple sellers are allowed to sell the same product, you are all competing for the buy box as well. And, if there are more sellers for a particular product then you are going to have a tough time getting that sweet, sweet spot. Nearly 70% of the total business on Amazon happens on the buy box, so you should pay attention to this. Here are a few things that Amazon wants you to know if you want that revered box: Pricing You need to price your products competitively. Customers tend to buy prodcuts which have a low price. Watch your competition to stay compet

It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your Amazon SEO to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, inventory levels, price, conversion rate, feedback score, and product reviews.   Importance of following the template   All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few keywords. This is hard. Which is why amazon is providing you with a template that you should follow in order to ma

One of the traditional examples that are put on how new technologies can change business strategy and can make a company a successful bet is Amazon. Amazon is the recurring example of how to use next generation tools to reach the consumer. The company has accumulated information, and they know the consumer is the key to its success. The data allow them not only to capture purchases but also to make consumers go sometimes beyond. Its algorithms are able to comb the trends and thus empower consumers to find the products they seek and those related to them. Who did not end up buying a book once thanks to what 'Customers who bought this product also bought the? The company has also been able to use these tools to make a much more personalized shopping experience. What the consumer sees when accessing the site is not the same thing that any other buyer sees. The homepage is very marked by the buying habits and interests that the consumer has shown, which makes not only that he feels tha

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] First, you buy the products from a supplier to sell them under your brand name. You don’t actually manufacture them, which is the conventional way of doing business. You create a private brand and then put all the bought products under that brand so you can resell them. For this, you need to get custom logos printed on the items and their packages, and get the previous brand identities (if any) removed. This ensures that the customer will

Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it. Adding a product in seller central 1)        Sign in to your Amazon Seller Central account. 2)        Click on the Settings tab and then click on “Seller Account Information”. 3)        Click on Pro Merchant account. Make sure you fill up all categories correctly 4)        Now click on the Inventory tab and select “Manage Your Inventory”. Click on the “Create a Product Detail Page” button, which is o