The art of Bid Optimization for your Ads
Advertising any product online requires a lot of research and efforts. After all, the success rate of your product being bought online has a lot to do with the ad’s position online. The ad’s position on the internet is determined further by multiple factors such as keyword, bid, relevance, etc. Bids are an important factor while deciding the success of your ads online. But what are bids? And why to optimize them? Why Optimize the Bids? A bid represents the maximum amount of money an advertiser is willing to pay for an auction where advertisers compete for displaying their ads to the potential buyers. The entire world of digital marketing provides a place for online advertisers where they can basically bid or pay a certain amount of money in return for their ads to be displayed online. The amount of bidding along with a number of other factors determine the order in which your ad will be displayed. So to ensure that your ad rates higher in the search result, you need to make your bids