AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple regression, machine learning by CNN, machine learning by LSTM and finally using Deep Learning by other Neural Networks. Our initial observation and hypothesis is that bids are affected by seasonal variations. We will be running a non-time series machine learning via CNN and a time-series based LSTM network and comparing their differences. The below post outlines the initial data, observation and analysis of data. Data Scale/size 1.1)  There are around 40k distinct keyword IDs in the dataset, with an average of 7 days records for each keyword ID. Most keywords have a one-week record rather than a long-term record. 1.2) Removing the Sales = 0 Records: Over 83% of the data having Sales = 0, which indicates that most keywords

Today Amazon is the largest e-commerce website with an endless line of products in their stock. There is almost nothing that you wouldn't be able to shop from amazon. While some of those products are sold in large numbers, some make just a normalised quantity of selling but that is depending upon the kind of product and the demand it has among customers.  Books are among the top sold products on Amazon. The stats are increasing daily with the increase in the number of readers and books. In 2019, the average annual expenditure on books per consumer unit in the U.S. was $25.42. In this article we'll be talking about how you sell books on Amazon and make money through it.  Book Sales When it comes to online book selling, Amazon has absolutely no competition. Approximately 28 million books were sold in 2018 just in India. A total of 675 million print books were sold in just the U.S. last year. The figures are much higher on the global level. Books sold on Amazon include not just th

We are excited to share with you an upgrade to our AutoPilot algorithm. The new changes includes bonus points if your keyword has more than average conversion performance of your campaign and penalty points if the keyword is performing worse relative to other campaigns. This means that if a specific keyword has good conversion ratio in the last quarter and it is currently performing poorly, autopilot will be more patient and provide more time for it to recover. Conversely if a keyword has historically poor conversion and also the current conversion performance is poor, it will be double penalized. This effectively brings out the best keywords on top and removes the clutter of non-performing keywords. Remember that the more keywords you have, the longer AutoPilot will take to fully optimize your campaigns. Additionally there are bonus points if the keyword has generated more than average sales in the last quarter and penalty points if the keyword has generated subpar sales. Combining bo

Well, selling books on Amazon can be quite tricky but is also one of the best and trusted platforms to start selling online. Starting your own business takes a lot of time to gain the trust of the customers. But Amazon has already gained trust of millions of customers across the world. So, selling books on Amazon can be of great profit and without any money to spend in any offline stores.  In this article you will get to know about ‘How to sell books on Amazon?’ It is not necessary to spend a lot of money in this process, instead one can even start their business through selling their old books on Amazon.  Selling Books on Amazon is Beneficial After making a library of your read books, one always feels to replace or sell some of it. So, if you have some Dan Brown collection, or Manga books, some amazing fantasy books, etc., then you can earn some quick bucks out of it through Amazon. This can be the most healthy of earning something out of your niche collection. But before starting all

Since Ads are the most important tool of online marketing in any field, there is an increased number of competitions between Google ads and Amazon ads. Today the most demanded among the authors is Amazon ads after they introduced AMS i.e., Amazon Marketing Services.  There is also an increased number of searches on Amazon rather than on Google. Amazon is progressing quite quickly being the world’s biggest eBook retailer and bookstore and today we will do a case study in various aspects to improve Amazon ads for authors.   Its progressive advertising tools in marketing books are becoming the most favoured channels of all. Authors now are focusing more on advertising their book in order to make it visible which is quite the nice move as it indeed brings results. Through data analysis and iteration only success can be measured as Amazon ads have its own merits and demerits.  AMS Amazon Marketing Services has been a great talk this year especially among authors where special books are bein

All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on Amazon PPC. However, after spending a million dollars on Amazon PPC last year, I have learned a lot many things that were not quite obvious at first.  Amazon PPC is very much a new platform. Even now if you research it, you will definitely get new strategies and new tools to enhance your profitability. Hence, it is evolving day by day. Since new things are coming up each day, this platform is still unknown from various aspects. It is not like Facebook ads.  Penning down the lessons I learned is a great way for others to know how much they should spend and how much is actually worth it. This is one of the reasons why I want to share my findings over the years.  There are 7 lessons I learned and these can be termed as strategies for making more sales on Amazon and increasing your profitability.  1. Running Ad Campaigns at a

Being able to start your own brand along with an international business was not something that was easily available to entrepreneurs in the past. Getting products designed and made, having them shipped, then finally marketed and sold used to be a very strenuous process. It can still be a lot of work. However, with the way that Amazon is structured today, this option has never been more easily available for anyone.  Right now you can start your Amazon business with only a few hundred dollars, and you can do it all at your computer without ever having to hold or ship any inventory. This is all thanks to Fulfillment by Amazon (Amazon FBA).There are a few steps to take in order to go from 0 to having a product available to be sold on Amazon to millions of customers. Let’s explore those steps: Step 1 - Product research  This is actually the most important decision that you are going to make throughout this process. Even if you do everything else perfectly, it will be your product that ends

Social networks have created a new way of communicating. They have become a kind of inevitable, prominent element. We are all connected to all of our contacts and we are at the same moment in which we do things. We are on vacation, we upload a photo of our glorious hotel breakfast. We buy a product, we quickly tell it on Facebook or Twitter sharing how good (or bad) the experience has been. We share the information in real time and receive the information in real time and that has completely changed how we relate to it. And if things start to be so immediate, our reaction to them also begins to be so. We are always in a sort of real-time conversation with others and we are always commenting on what happens in the moment that happens. But this immediacy has not only an impact on information and our reaction to it but also modifies other elements. Our buying habits and purchasing decisions are greatly modified by what happens in social networks. The social environment has become a new pr

If you have finally decided that you want to start selling now, congrats! Let’s start the process of setting up an account for you. Again, let me list down some of the benefits of selling on Amazon: 1.       Flexible work schedule and freedom of work 2.        Financial security 3.        Good returns on your investments 4.        More free time to enjoy the things you love doing 5.        Experience to carry out bigger projects in future Amazon Sales could mean financial security for you   It’s so easy that pretty much anyone can learn to do it, and that’s the best thing about it. You have control over how profitable your business will be. Your efficacy in applying the strategies mentioned would decide how successful you are. Gradually, you will also learn the ins and OUTs of the trade, and this will boost your income further. All of that, however, comes later. Right now, we must start with some baby steps. Creating an Amazon Seller Central account is your first step to starting your

Many were those who did not want to believe that Bill Gates phrase, when he mentioned that " If  your business is  not  on the  Internet , then your business  will  be out of business" .  That phrase is perfect when it comes to verify the true importance of the internet for businesses. Now, the most immediate future, augurs us a new generational change where electronic commerce and the way of selling will be protagonists. The Internet is an increasingly important part of the day to day and is also becoming a fundamental part of understanding the future. The network is appropriating all the parts of our day to day and is integrating all our needs. The Internet is no longer an element or part of what we are or do, but has become a vehicle element that unites everyone and everything. Therefore, and especially as the penetration of the network becomes deeper and as its importance is touching more and more points (do not forget that the immediate future is undeniably smart and tha

FBA: Yes? No? Seller Rating Most sites like amazon will grant you a seller rating once you sign on as a seller. Seller rating is the number one way your customer will figure out whether you are a reliable seller or not. If you have a high amount of positive feedback, your seller rating will be high. Which in turn means that more people will see your products, because the algorithm at amazon will promote sellers with higher ratings. Ratings are provided to sellers based on a number of parameters, which includes things such as feedback from customers, response time with regards to complaints, shipping time that you take, among a few things that might be considered. Obviously, you can appeal against hits on your seller rating, but you might want to be careful using that. If found guilty, you will be penalized further.   Fulfillment by Amazon Honestly, packaging and shipping is difficult. Not only is there a ton of paper work involved in this process, but there are high chances of yo

If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

Welcome to AiHello Machine learning e-commerce application. The goal of this application is to optimize selling physical goods on the internet via Amazon & eBay. We will be optimizing the following features in order to create a 24x7 automated selling program Pricing of the product based on current date: we want to increase the price of a product pre-emptively based on historical prices of similar products. For example we can know beforehand that snow shovels are in demand during winter so we can increase prices before winter approaches and start dropping prices as winter fades Pricing based on competition : we want to avoid the race to the bottom by constantly lowering the price Keywords optimization based on product description Estimate sales of competitors and "lookup" competitors for optimizing inventory Forecast sales & profit Automated personal customer support Suggest more products to sell based on current sales I will be using Apache Spark

In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces of advice to make you e-commerce grow. 1) It has to be a solution When we buy online, we can buy simultaneously in several spaces and various types of products. We do not have to navigate sections of a supermarket, for example, browsing shelves to see what we find, but you can put many things at the same time in the cart. This implies that companies have to be able to see the purchase not as something that is made product to product, but rather as a process in which products are keys to more things. 2) Many more audiences have to be reached, even those who have been forgotten In a physical store, space is limited. A supermarket can not sell vegan products if there is not really a significant niche market and a cosmetics store can not sell a type of shampoo that only buy 2 people in that neighborhood. However, the online store allows you t

Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these   The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and take a deep br